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You must have come across terms like Hootsuite and Buffer, especially if you are a business owner and using various social media platforms to market your product or services. Well, if you haven’t heard these terms, then let me brief you. Both Hootsuite and Buffer are social media scheduling tools used widely for scheduling posts on platforms like LinkedIn, Twitter, Facebook, etc. Now let us understand the concept of both these scheduling tools separately. Hootsuite: An Overview As mentioned above, Hootsuite is…

When you create a YouTube channel, the first thing in your mind should be to gain traffic by creating some meaningful content. Creating content in itself is a daunting task as you have to invest a lot of time and skills to create something to which the audience can relate. YouTube is perhaps one of the best platforms for promotions. Yes, it takes time to create content which your community would like, but once everything…

SEO is an imperial aspect of digital marketing services. A strong SEO will always boost your website in the search rankings, a thing that every website owner craves for. To get their SEO strategy right, every business firm tends to hire a search engine optimization agency that implements all that is needed to boost SEO rankings with relative ease. The idea behind is that by broadening their site’s visibility in the search results, the business…

Ranking a page on Google is still a tough ask. No matter how closely you follow your SEO strategy, but sometimes it’s more than just peanuts. If you are an SEO expert, you must be relating to what I have mentioned above. Ranking being the most vital part of your job sometimes lead you to scratch your heads. As an SEO expert, avoiding penalties on indexing and reaping PageRank rewards should be there on top…

You may not be aware of the fact that heading tags play a vital role in ranking better on search engines, in fact, it has a long history. Heading tags are one of the earliest known Google ranking factors. However, with time, the heading tags have evolved significantly, and in this post, we will be discussing the different aspects of the H1 tag, H2 tag, and others. The initial Google Algorithm and Headings were described…

A brand new website is always exciting and encouraging. Isn’t it? Companies with existing websites do invest a lot in website redesign to make it more user friendly, eye-catchy, etc. but, redesigning isn’t bringing in traffic, leads, or sales because of one critical factor missing i.e. Search Engine Optimization (SEO). Companies don’t get this point straight, but SEO remains a vital element of a website redesign. Now let us discuss the same on different aspects.…

One of the better ways to improve your digital marketing and maximize your website’s success is to track your website. Google Analytics is one such tool that lets you see how people find your website and how they interact with it. There are some snippets of code called tags. These tags are snippets of code that extract data from your site and send it to tools such as Google Analytics. Let us discuss Google Tags…

Pay Per Click is not at all a simple task. Business tends to waste a significant amount of money and time to improve their ROI, but without PPC management services, all is but waste. Stats show that 65% of small to medium-sized businesses (SMBs) are running pay-per-click (PPC) advertising campaigns. These numbers speak loud and clear for the dire need for PPC campaigns for all sized businesses. One of the most common questions that a…

Social media advertising in recent times has evolved as the best platform to promote products and services effectively. Whether it’s Facebook or any other social media platform (Twitter, Instagram, Tumblr), Social Media Advertising is indeed the best option to rely on. Talking about Facebook, you can reach dozens of leads that want to hear from your business due to its extensive reach, and Facebook ads Manager helps you create and manage your Facebook advertising campaigns…

Local SEO services have been on the surge in recent times.- This is because businesses are using paid marketing to reach customers with ease and increase leads. Why is link building important? Link building holds its prominence in content marketing services. It is an important aspect because it is a perennial factor in how Google ranks web pages. Google says, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality…



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