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Influencer marketing is one of the most efficient ways to increase your company’s reach, boost your integrity in the industry, and ascertain yourself as a deliberation leader within your proficiency field. A successful influencer marketing strategy helps you augment brand recognition, build authority, and interact with new audiences. It drives more traffic to a particular site and engages new customers to your products and services with the help of influencer campaigns. There are various benefits of…

As rightly said by Wendy Clark, CEO, DDB Worldwide, “If your plans don’t include mobile, your plans are not finished,” the concept of smartphones has trapped the world and hasn’t even spared the toddlers.  People are using mobile phones as much as they can. Calling, checking what time it is and even texting has become a thing of the past now, thanks to the advent of mobile applications. The role and responsibilities of any mobile app advertising…

Search Engine Marketing is said to be one of the best and effective ways of marketing these days. If you want to score big then you’ve got to incorporate SEM in your marketing campaign. you need to know for the fact that each and every business out there have their eyes set on making the best out of online marketing, they can go to any extent to put their business and services on the map.…

About SEO Search Engine Optimization in a website refers to the various strategies and techniques utilized to increase the target audience through high rankings and being visible in search engines’ search results. These are the improvements made without paying for it. It is paramount for the growth of business activity online. About Small Business SEO Small business SEO, also is a form of search optimization, targeting a particular area. Small business SEO is made use…

The world of marketing is becoming more and more innovative and has been facing a lot of advancements as businesses are doing their best to stay ahead of the competition. Its 2020 and we have already seen major breakthroughs in advertising and marketing practices. The bottom line is, things are becoming difficult for newcomers as there are so many options and platforms, to begin with. Some of the most common questions which we as an…

As entrepreneurs or digital marketers, people always eye for an edge in revenue generation and lead generation via different digital marketing methods. In this competitive world of various marketing tools and strategies, it becomes difficult to comprehend Facebook Ads and Google AdWords. When it comes to reaching your target audiences, every entrepreneur wants to come up with the best online advertising tools. Which one is the best Facebook Ads v Google Ads? Most of the time, we…

Figures speak louder than words as far as comparisons in performance and reach are concerned for any product or service in the business world. Therefore, we would like to begin by comparing the business service providers based on the preference and choice when it comes to entities opting for online video marketing services for business growth. Top 5 ranked social media channel in strategically influential category (in order of preference): Instagram YouTube Facebook Blogs Twitter Top 5…

The world of the internet is evolving, and that’s an apparent and undeniable fact. Users are accessing the internet in different ways that no one had ever imagined a decade ago. The usage of electronic gadgets like tablets, laptops, watches, and mobile devices are becoming increasingly popular as a way for SEO services to locate your website. Thus, having a website that is optimized for gadgets such as mobile (i.e. mobile versions of sites) is exceptionally imperative for…

Instead of writing it for Google, you can write content for users. Fortunately for you, Google is working in a manner that greatly favors content written for individuals. If it wasn’t the case otherwise webmasters wouldn’t be allowed to post stuff because they’d be penalized by Google. You would be dumb to leave SEO (Search Engine Optimization) entirely, however, because it still has its advantages, which are discussed in this post. Here’s how you create…

SEO’s Link building is bringing links back to your platform from other sites. Links are one of the top-ranking factors for the SEO, and Google uses them to assess your site’s authority and relevance for specific search terms. How do you create SEO links? Okay, don’t run out to buy any links; it won’t help the SEO strategies for creating links. There are two types of links that you want to create. Next, links received that…



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