Smart Speakers and Voice Search tools like Google Home and Amazon Echo are continuously changing and improvising according to the way we search. As of 2019’s March, the percentage of U.S. homes that have some sort of voice assistant number is 26.2% and Amazon Echo devices were sold 100 million. 

These smart speakers are awesome to use but smart assistants and speakers are only improving with time and demand. Google has recently declared a wide list where Google Home could do anything for you, that includes the local guide feature. This feature enables users to search and identify the best local store, restaurants and gather their information. In Amazon’s Alexa, there are almost 70,000 + skills featured (including searching Yelp and booking a ride with Lyft or Uber). 

40% off voice searches have local intent

However, what do you mean by all these gadgets assisting for local search? 

We are using Smart speakers and Voice Search assistants for several years in our smartphones, but it’s not exactly the same as the gadgets. On a phone, when you perform a voice search, you will get a series of search results. With your smart speaker, you will though get a verbal response. This is a must thing to recognize the regional search marketing world when smart speakers care to select one appropriate answer for searches rather than permitting the user to select from a wide list. 

Why Should We Use Smart Speakers?

Get a look at how users are originally using smart speakers. 

According to the usage of voice search, users are using it mostly at home, promisingly because they feel uncomfortable in using it on their smartphones in people and might the reason we are not operating across a Google Home in the back seat. Here in the below, we will see what consumers use voice commands for:

  • Online searches
  • Making a call
  • Map navigation
  • Texting

Hence, while possess of voice search might not be completely regional, we as users try to make it local. We apply it for searching businesses and get directions. Even, according to the report of Microsoft, almost 40% of voice searches keep regional intent. This indicates that your regional search marketing strategy requires a concrete setup in order to start to be optimized for voice search assistants.      

Optimizing The Strategy Of Your Small Business Marketing for Smart Speakers:

So, it is important to know how do you optimize for voice searches?

You have to think about the path on which people can use voice search. If we type out my search for a coffee place on my smartphone, we will need to use the word “coffee” because we are lazy. However, if we saying it to our Google Home, then we are going to say something “Okay Google, tell me a good place for drinking coffee nearby.”

Therefore, in order to portray the result of those searches, you must require to identify the long-tail keywords users use to search for your trade. Here are different paths to identify keywords:

  • A free tool that recommends long-tail keywords for you is like Ubersuggest
  • You can also ask your customers in which way they searched for you or how they can search you if they applied voice search
  • Google Trends
  • Google Autocomplete is a way that you can search over Google, start to type in your keywords, look at the choices Google provides you- these are famous searches.
  • You can also check out the “searches related to…” at the bottom side section of the search results page 


What to Do With Long-Tail Keywords:


Insert those different long-tail keywords into your website. 

The FAQ section is an amazing place for this, or become those phrases/questions into a blog post if you think that there is sufficient content to write a whole article about the subject. This would support you in the reveal for more relevant searches. 

You just need to ensure that the long-tail keyword sounds innate. 

Keyword filling is a no-no, and doubly so with long-tail keywords. (And not just because) it sounds tricky. Insert the long-tail keywords where they would sound natural, and don’t utilize any long-tail keywords too many times, as you will just have to sound repetitive. 

You have to remember that you are not only applying these keywords for fulfilling the purposes of SEO. You can insert them into your website as people are genuinely searching for them. If you intend to offer priceworthy content across the keywords so that the users who identify your social media/website/listing through those various keywords get similarly what they are searching for. 

Utilize Structured Data:

You should understand that it’s extremely vital to produce and remain content on your website, but it is not the one and only factor which you must count on while promoting your page. Schema or structured data is another important factor. Let’s give out what actually structured data is. Needless to say, this data is about the information on your website. It can go directly into your website’s source code. Moreover, visitors are unable to see this form of data, but it could support search engines to ensure order in your content. 

In this way, Smart speakers and Voice Search tools perform for us in our daily life. These speakers and assistants are amazing to use for identifying your preferable things whether any place or product nearby you or you can also influence people to see your content through these application tools.   

Vinay Kumar

He is tech-savvy and loves to learn about new trends in industry. A voracious reader who loves to share his thoughts and ideas.

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