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Audience search behavior is something that changes from time to time. However, it is your responsibility to understand it and solve disruptions and changes in user search behavior. One thing that can be used here while understanding your audience’s search behavior is the use of Trend Analysis. Let us discern the same in the context of SEO tools. Understanding Trend Analysis Trend Analysis is all about understanding the underlying causes of your target audience’s decision…

In a quest to bring simplicity and centralized control to content management on both Facebook and Instagram, Facebook is all set to launch “Facebook Business Suite.” It would be a mobile app and desktop interface that will amalgamate Facebook and Instagram publishing, analytics, and messaging. Here are some of the advantages of the signified UI of Facebook Business Suite; It can manage posts on both Facebook and Instagram from the same UI The UI comes…

One of the most annoying metrics of Google Analytics is to fix a website’s high bounce rate. Whether it is an inferior or renowned website, everyone is concerned about the bounce rate. Before going any further, let us understand the concept of bounce rate. What is Bounce Rate? Bounce is a term used to analyze the traffic of a selected page. A higher bounce rate means people are not liking the content of your site…

Your brand can reach immaculate heights only with an effective marketing strategy. The strategy includes tackling creative demands, promotions, channel decisions, budget limits, etc. A content marketing strategy sets the roadmap for brands to attract and engage with their audiences and convert them into leads. But wait a minute! Let us first discuss B2B Marketing. What is B2B Marketing? B2B or Business to Business Marketing focuses on selling products and services to other businesses or…

Social media is a part of our life now, not just a part, but an integral part. Numbers say that nearly a third of the average users spent time on Social media platforms. While using different social media platforms, you should be aware of how well it is performing. If not, you risk social media marketing running campaigns that won’t drive the results you desire. Therefore, you should be looking forward to tracking your social…

“The speed of the website is the speed of your audience visiting your brand!” Is website speed critical? Does the page speed test make any difference in user engagement? What comes in your mind when you visit a website that takes forever to load? You switch to another website. Right? Consider the following statistics for an approx one-second setback in website page loading time: More than 10% fewer page views More than 15% decrease in user engagement…

What value does SEO hold for your business, or does your business need it? Is it imperative to invest in search engine optimization, or can you achieve your business goals without it? To understand the significance of SEO, let’s understand what Sergey Brin says about it: “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes…

There has been a tremendous increase in the number of mobile users, globally, and mobile marketing has attained enhanced significance in the current scenario of the prevalence of pandemic crisis. The mobile ads have accounted for around 65% of digital revenues globally and growing over the years for app promotion services. But, to make mobile marketing meaningful, some rules need to be followed, and a few are mentioned below: Be Audience Specific To better understand…

On the internet, it is essential to administer your specialized profile, good reviews, and online reputation associated with your service. A notable number of fake ratings or reviews and other services or items are listed online. ORM companies cover all the important characteristics to produce and sustain the online reputation with efficient ORM services. An online brand reputation management company comprises professional reputation management personnel that efficiently channel the benefits and keep aside all the…

The whole concept of Chatbots has been around us for a while now, and recently it is being used quite extensively in a brand marketing agency, advertising, and small business branding. Whether you believe it or not, but big brands like Starbucks, Zomato, and Amazon already using Chatbots to streamline their customer service rainbows grandparents and the personalized whole concept of customer experience. In a handful of surveys, we found out that Chatbots have already…



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