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Having the right logo is paramount for any business, whether big or small. A logo design is more than a combination of graphics or symbols. It sums up what your business represents. And if designed correctly, a business logo seamlessly resonates with your intended niche audience. The Challenge of Logo Design To grab your audience’s attention, you must be deliberate about your logo design, regardless of your industry. For a restaurant, it could mean using…

Google has announced on December 3rd that they were rolling out the latest core update. Google updates in the past have been increasingly less about ranking factors rather they are more about how queries and webpages are understood. No doubt it is an early present from Google for the New Year.- This was followed seven months after the last broad core update that was on May 4th, 2020. Many people have offered the opinion that…

Titles and descriptions play a vital role in boosting your website in the search results. Apart from keywords and other SEO components, metadata, titles, and descriptions have their own significance. Google has flourished some positive news for digital marketers who are more inclined towards taking shortcuts. The numero uno search engine has said that keyword-rich titles don’t violate its guidelines. So, now you are allowed to do some legal keyword-stuffing without much to think. Google’s…

How essential are SEO KPIs for enhancing your website’s reach? After investing heavily in content marketing and developing buyer personas, you must have failed to boost up your target audience. Apart from the elemental practices, how can you prove success or illustrate the value in a well-defined form? The only thing that will help you in these scenarios are the Key Performance Indicators, better known as KPIs. But what are KPIs? KPI is nothing but…

SEO is the lifeline for any website, and SEO experts always work to the fullest to maintain SEO standards. One of the concepts that come under the SEO is crawl budget, let us understand this term with precision. What is a crawl budget? The concept of crawl budget relates to page indexing. The crawl budget is the number of pages Googlebot crawls and indexes on a website within a given timeframe. Its concept is often…

If you want to see the advanced SEO testing strategies in one place, you will love to read this guide. Mastering SEO can be daunting. Using advanced SEO testing strategies, it’s effortless. We have compiled them all advanced SEO testing ways on this list. In this list of SEO strategies, we have tried and tested all the essential methods required for a website SEO test. These strategies will help your business to rank better…

Are you struggling with SEO? Are you looking for effective methods to boost your organic traffic and search engine rankings? Including effective SEO strategies and understanding how search engine optimization works are essential for website development. This SEO guide will tell you precisely what you can learn about changing SEO practices. Keyword research is the term that comes to mind whenever we talk about any SEO strategy. Every marketer or entrepreneur wants his brand to appear…

The prolonged uncertainty looms large before marketers in the face of unprecedented severe economic recession the world has ever witnessed before 2020. The status of their brand, the world economy, and the consumers’ patterns are uncertain, especially when it comes to digital marketing services. The current scenario has presented everyone with the least and restricted outdoor physical activities, including daily transit, meeting with friends and acquaintances, social and cultural gatherings, all transformed into quarantined isolation. The…

Social media is transforming the way we live our lives. From the way we get important updates to the way we communicate with our loved ones, our social media platforms know everything. It’s inevitable, it’s authoritative, and it’s here to stay forever. Social media advertising services are considered the most cost-efficient digital marketing techniques used to syndicate content and boost any business’ online presence. Social media strategies employed by any social media advertising firm will significantly enhance your brand…

With the revolution and transformation of modern advancements, small to large scale businesses leave no stone unturned to keep up with the latest marketing trends. Brick-and-mortar organizations are either changing their working models to an online one or grumbling up existing marketing tactics with digital marketing strategies – in an attempt to captivate a growing and very rewarding online marketplace. A digital marketer helps entrepreneurs develop, implement, and manage marketing campaigns that encourage a brand…



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