Read the Important Content Marketing KPIs to Track
- Social Shares
In order to check how well your content is performing, you need to track down its social shares and engagement. The more the numbers of shares the more will the chances of getting recognized by your audience.
- Followers and subscribers
This is probably the most important KPI you need to keep track of. The number of subscribers and followers helps you determine your brand’s awareness in the market.
- Audience Engagement
Stay on the lookout for genuine audience comments and interactions on your posted content. It can help you understand your audience and serve them accordingly.
- Lead generation
You need to make sure whether your content is helping you generate leads or not. By doing so, you’ll be able to measure your content’s effectiveness.
- Click-Through Rate
The best way to make your users click through your content is the inclusion of a CTA. Always make sure to add a CTA at the end of each and every post of yours.
- Conversion rates
Tracking down your conversion rates is quite an essential step that you don’t want to miss out on. It helps you get an insight into which content of yours drives maximum sales.
- Cost per lead
Always make sure to calculate your cost per lead as it helps you analyze which type of content will perform better for your campaign.