How do I improve my online advertising strategies?”: It’s a common question now. Whether you’re a service, brick-and-mortar, or online business, finding great ways to increase online presence is paramount right now. And it’s not just e-commerce. While the pandemic has fueled the growth of e-commerce, so has support for local businesses. And in fact, 97% of consumers go online to find and research local businesses.
But with the internet now in its second generation, so has the concept of a strong digital presence. Today, we at BrandBurp will guide you on what steps to follow to boost your brand online in 2025. Learn everything you need to know in this data-driven authoritative guide, including online marketing strategies and digital branding tips.
Here are 20 ways how you can increase online presence in 2025:
Consumers can expect a lot nowadays, such as if you do not have a good website, there would be no point in having one. For example, 75% of consumers admit to judging a company based on its website design.
And the truth is, we highly recommend hiring a professional to set up your website. DIY website builders are great in theory, but in my experience, people often spend hours on them and run into countless problems, often to the point of spending more money to hire someone else.
Having a lead generation website that looks and functions exactly how you want it without spending a lot of time or hair on your head is worth it.
You can save money in other ways, like using a free website hosting service (like HubSpot).
Also Know : How BrandBurp Expanded Saudi German’s Digital Presence
Do you know that 49% of small businesses invest in SEO? Or that only 18% of small businesses don’t consider implementing targeted SEO efforts like link building, content creation, or keyword research?
SEO is a free way to appear on the first page of Google, a way to increase online presence.
It takes time, but when done right, it’s a gift that lasts forever.
Here are some tips by BrandBurp on how to leverage SEO to improve digital presence:
Implement ways how to build an online presence with BrandBurp.
Your website has only a few main pages such as home, about, pricing, products/services, and contact. You are not required to use much text, and you should try to distill the information down to the essentials visitors are looking for.
With a business blog, each post you publish can focus on a relevant keyword and be individually optimized to rank for that keyword. This allows you to appear in search results for a wide range of searches your target customers are performing at different stages of their journey. Getting more front-page exposure doesn’t just mean a stronger business online presence; it also equates to more traffic to your conversion-optimized site and more credibility.
Companies that blog four times a week get 3.5 times more traffic and 4.5 times more leads than companies that blog only once a week.
Online presence tips are not about quality, not quantity. Choose the platforms your audience uses and limit the number of platforms you choose based on your bandwidth. Having one or two highly engaged accounts is better than many low-activity accounts.
Your online presence will not improve with more subscribers. Instead, your audience will improve with a stronger presence. So focus on building a quality audience who are interested and likely to benefit from what you offer.
Quality and engaging posts are important if you want social algorithms to show them in people’s feeds. But quality alone isn’t enough. You want your followers to feel something when they see your content, so much so that they feel like sharing it with others. Use emotionally charged words and phrases in your captions. Add emojis. Use compelling statistics and emotional imagery.
Facebook gets more than 2 billion searches per day. In 2020, Instagram stated that it now enables general keyword search capabilities (whereas before it only allowed accounts, hashtags, and people’s search). So, like your website, you must add general keywords to your profiles and posts.
You can utilize most of your keywords for your site but perhaps focus on more idea-oriented or light-touch queries. Social media presence game plans are more about discovery and inspiration.
You’ve heard this a million times, and here’s the first one:
If you want to make social media a part of your online presence, you must have an active account. This means posting quality posts regularly, responding to likes and comments on those posts, liking and commenting on your followers’ posts, responding to direct messages, sharing content from other sources, etc. And it means doing it consistently.
Many smaller directories aggregate information from the larger ones, so take the time to polish your files on the following sites:
Like the feeds of social media and pages of search engines, ad results are also ranked by an algorithm. This simply means that how good your ad is matters. For each of your ads, fill in every available section as follows:
Reviews are perhaps the most powerful influence on your search rankings. Not to mention they’re one of the top ranking factors for Google local searches. Simply providing a review-worthy service isn’t enough. You need a proactive strategy to maintain a steady stream of reviews. Here are some ways suggested by BrandBurp to get and request reviews:
With thousands of web directories pulling info from each other, your listing can become out of date and even incorrect over time. Further, 80% of those consumers lose confidence in local businesses if they see inaccurate information or inconsistent facts. You certainly can’t touch all of the listings, so take the initiative to update those you do so that you might maintain consistency as well.
Another option is to use an SEO service provider like BrandBurp who can monitor everything for you.
Monitoring your reviews on these directories is also important for obvious reasons.
Paid search ads are well worth the investment because, in addition to helping you get to the top of the SERPs, they help you reach your target customers at the very time when their search intent is the highest.
Even though Bing is not as popular as Google, there are many benefits to advertising on Bing.
Its effectiveness in improving online presence can be achieved through social media advertising since advertisements have a higher reach and engagement rate compared to any organic post. Social media users have lesser intent than searches, but still, social media advertising has stronger targeting and greater creative freedom. Harnessed the power of video advertising is also possible.
Display ads show your business to a targeted audience based on their interests, behaviors, the types of websites and apps they visit, and even the locations they’ve visited. Although display ads have lower engagement rates than search ads, they get you more impressions, and like social ads, you have more options for branding, colors, and custom creative.
Retargeting ads will appear in front of users who have already demonstrated an interest in your business, such as through interaction with a previous ad or visiting your website. This is a great way to stay in front of potential customers while they interact elsewhere on the web.
Google Local Services Ads also appear at the top of the SERP in a card format. When you go through the sign-up process, you can appear with a green “Google Guaranteed” badge below your name, which helps boost your presence in this section of the results.
The huge advantage that email marketing has over most other channels is that recipients have opted in to receive your emails. Yes, your social media followers have opted in to follow you, but feeds are much more crowded and competitive than email inboxes. In addition, while 79% of Facebook users check Facebook once a day, 99% of email users check their email daily, and some check as many as 20 times a day. Plenty of chances to be seen.
Email marketing best practices are quite timeless, but there are three things to pay attention to when it comes to your digital presence, they are:
A good subject line will give you a presence in your subscribers’ inboxes and better open rates. So next, let’s build your list: If you have content or offers that people have to sign up to receive, that’s great. It could be a free guide, an industry report, or some percentage off their first purchase.
The most powerful 120 characters a reader will see in their inbox are the subject line and preheader text. With audience segmentation, you can select the precise target words you want to use, and by gathering separate data on each of your audience segments, you can move one step further to hone your message.
Are there any local or complementary businesses that have a high online visibility? Reach out to those SEO services to post your update. This way, not only can you expose your business to the targeted audience, but the backlinks from their website to your site will enhance your SEO as well.
You can also post guest updates on your blog. No author will shy away from promoting his or her work in front of their target audience. To know more, connect with BrandBurp.
There are so many video marketing statistics that prove the medium is important to grow your business.YouTube is the most popular online platform in the United States (other than Facebook).
Here are some ways to use video to improve online presence:
You can be in only one location in the real world, but with the Internet, you can be in several places at the same time places where your current and prospective customers spend most of their time.
Whether you’re just starting your business or have already been in the market for quite some time, building a strong digital presence allows the discovery of your business by new customers, the more touchpoints you have with your target audience, the better you can establish your reputation and increase online presence, perform data-driven optimization, and ultimately maximize your revenue.
Many digital branding tips have been covered in this article to increase online presence, so let’s recap:
