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Christmas is nearing, and every ardent shopper must be looking for shopping opportunities with discounts and different offers. Taking this as an opportunity and expanding its shopping capabilities, Facebook advertising services have launched new shopping audiences, Instagram product tag ads, and test shop discounts. Facebook is rolling out several new features for e-commerce marketers and brands in this holiday season to enhance shopper’s experience. Besides, Facebook is also launching promotional support for training and software…

Google has decided to revamp its resources for web developers, Search Engine Optimizers, and website owners. Google Webmasters that were in the field for a long time are now transformed or rebranded into Google Search Central. Not only the name, but the official mascot will get changed as well. In a blog post released by Google, it said that the term “Webmaster” is being dated because it is losing its mettle, and there is a…

Writing SEO content includes several things, and one of those things is the title tag. A title has the power to provoke the reader to click on your link and read your writeup. But to make them click your link, it is necessary to have compelling title tags, and we will be discussing the same further in this comprehension. But before going ahead, it is essential to understand the concept of title tags. What is…

Shopping trends have evolved phenomenally courtesy of the rise of online shopping. Thanksgiving weekend is the best time of the year for shoppers looking to get savings on holiday gifts and household goods. Both Cyber Monday and Black Friday have been a boon for the shoppers as they relish huge discounts at this time. Let us talk about the history of the two. History of Cyber Monday What is Cyber Monday? Cyber Monday came into…

The annual shopping event Black Friday brings happiness to customers’ faces. – This is because your favorite brands or business offer high discounted deals on various products and services, and who doesn’t relish discounts? Black Friday Marketing strategies depends a lot on how companies or brands tend to increase sales and what measures they should opt to attract customers. In this post, we will be discussing eight such marketing ideas that can help in boosting…

Members of the YouTube team have revealed how various factors influence the video recommendation algorithm. They have also shared how this recommendation algorithm works. We all are aware that video recommendations are influenced by several factors. These factors include clicks, likes & dislikes, comments, upload frequency, and the freshness or popularity of the content. As of now, there is no idea about the fact that whether external traffic has any impact on video recommendations or…

Google is known to update its search algorithm every now and then and has been doing the same for a long time now. Generally, these updates are small and not noticed easily by the users but, in some cases, Google introduces a change so fundamental that it changes the way we perceive the way we do SEO in general. Google algorithm update is not a small process as it requires a brief study. Google SEO…

Google has announced that BERT powers almost every English based query done on its Search. The revelation was made on Google’s Virtual Search on 2020 event held on Thursday. Google has also announced numerous improvements made to search over the years, and some new features are expected to come soon. The English queries are up 10 % from the previous announcement made by Google in October for the use of the BERT algorithm in Search.…

Alphabet’s Google has allowed Local Services Ads bidding via the local service platform beginning from 8th October 2020. However, only selected advertisers and contractors will get access to the auction during the beta period. Google spokesperson said, “After seeing success with auction-based pricing within our professional services vertical[s] for Local Services ads, we are excited to bring auction-based pricing as a beta to select markets for Local Services advertisers. We believe this model will help bring…

Google is time and time taking its performance one-notch up by making necessary advancements. The latest offering of Google is the introduction of more automation features and campaign types as a part of Advertising Week. The announcement is a kind of groundbreaking approach in response to the years-long effort to use machine learning to serve campaigns and the pandemic. This introduction is fruitful for the users. Jerry Dischler the vice president and GM of Ads…



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