Social media is a part of our life now, not just a part, but an integral part. Numbers say that nearly a third of the average users spent time on Social media platforms.
While using different social media platforms, you should be aware of how well it is performing. If not, you risk social media marketing running campaigns that won’t drive the results you desire. Therefore, you should be looking forward to tracking your social media metrics. But the question is, which ones?
In this comprehension, we will be discussing twelve social media metrics that you should consider for tracking. Read on them below.
First on the list is the conversion rate. It determines how often people convert after following a link to your website from your social media page. It gives a clear view of how good is your social media at driving conversions to your web page.
The social media campaign with a higher conversion rate helps in attaining more traffic to your website. To calculate the conversion rate, divide the number of conversions generated by a post by the total number of clicks and multiply by 100.
Click-through Rate (CTR)
CTR is a measure in SMO that determines how often people click on a link from your social media posts and visit a page. With CTR, you can know how captivating your posts are in making people click your link.
Low CTR means your posts aren’t engaging enough, and you need to push for something better. To calculate CTR, divide the post’s total number of clicks by its total number of impressions, and then multiply by 100.
The brand awareness metrics help you to know how much attention your brand gets on social media advertising. With brand awareness, you can get an idea of how much investment people have made in your business.
You can find the brand awareness, start deciding what you want to qualify as “attention.” Some of the most common things to include are shares, impressions, and mentions.
Post reach is one of the easiest social media metrics that determine how many people have viewed the post. Post reach also helps you in knowing how many of your followers are engaged and relate to your content.
Sometimes, the rise in the number of followers could be misleading, because despite having a high follower count, each one of them doesn’t need to be viewing your post. – This gives you a basic idea about how much you need to improve.
To calculate Post reach, divide the number of impressions a post has by the total number of followers multiplied by 100.
Cost per Click (CPC)
It is the amount you are paying each time when one of your social media ads or sponsored posts get clicked. In other words, Cost per Click is the metric that lets you know how you are spending your money. To calculate Cost per Click, divide the total ad spendings by the total number of clicks your ad earns.
Share of Voice
Share of Voice determines how much you are dominating your industry on social media and also compares your social media presence with your competitors.
A high share of voice means that you are dominating your industry, whereas a low Share of Voice means you need to pull up your socks and possess a better challenge to take your competitors down.
To measure Share of Voice, decide who your competitors are and list them. Once this is done, add all the mentions that you and your competitors have on your list.
Now, divide your number of mentions by the total number and multiply by 100.
Applause Rate gives you an idea of how people are responding to your content. When you have this idea at your disposal, you can work on optimizing the quality of your content.
To calculate the applause rate, you need to divide the total number of “applause action” within a given period of time by the total number of followers multiplied by 10.
Also Read: 10 Do’s and Don’ts of eCommerce Product Page
Bounce Rate is perhaps the only metric that should below. Bounce rate refers to the number of people immediately leaving the page upon reaching it.
A high bounce rate means users aren’t getting what they are looking for on your web page. To better this, either you should change what you’re providing on your landing pages, or you should be working on to make your post better.
You can calculate your site’s bounce rate by setting up Google Analytics. With Google Analytics, you can easily track social metrics like bounce rates and others.
Time to wrap up
Social media metrics are among the essential aspects of SMO services. Keeping a keen eye on these metrics will help you gain momentum with your website and enhance its reach via social media platforms. Follow the eight crucial social media metrics mentioned above to get your social media marketing campaign going seamlessly.