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SEO is the backbone of any website. In digital marketing, SEO is perhaps the most crucial thing to help your website retain a better ranking on searches. With constant changes in the digital marketing world, SEO has a severe impact on your brand’s success. If contained properly SEO can do wonders for your business. People generally tend to stick back only on the first page. With a correct SEO service, your website is expected to…
2020 wasn’t a revolutionary year, but we witnessed a monumental digital change in the industry on about every front. With every front, I mean politically, sociologically, culturally, economically, and majorly from the technological perspective. All these saw a major shift, assured of having long-lasting ramifications. As things move into 2021, the enterprise SEO services, associations, and their leaders are looking for proven and cost-effective methods to understand these rapid yet continuous shifts in demand and…
We all are aware of how beneficial SEO is for a website. It helps a website rank better in search results that eventually helps your business gain more customers. But there are times when SEO doesn’t work. In this era of digitization, companies, industries, or business houses that don’t have a web presence are trailing. SEO is one such media that takes more time and focus than paid media. Below are reasons why SEO fails,…
SEO is a vital aspect if you wish your website to attain higher rankings in search results. An SEO comprises several other things, and one of those things is the keyword. Apart from density, keywords are also one of the eminent factors in positioning a website in search engines.- This is because they define in which search queries a website will appear. Importance of SEO for a website Before going any further, let us discuss…
Ranking a page on Google is still a tough ask. No matter how closely you follow your SEO strategy, but sometimes it’s more than just peanuts. If you are an SEO expert, you must be relating to what I have mentioned above. Ranking being the most vital part of your job sometimes lead you to scratch your heads. As an SEO expert, avoiding penalties on indexing and reaping PageRank rewards should be there on top…
How essential are SEO KPIs for enhancing your website’s reach? After investing heavily in content marketing and developing buyer personas, you must have failed to boost up your target audience. Apart from the elemental practices, how can you prove success or illustrate the value in a well-defined form? The only thing that will help you in these scenarios are the Key Performance Indicators, better known as KPIs. But what are KPIs? KPI is nothing but…
Search Engine Optimization is an imperial aspect of the rise of E-commerce websites, especially with the growth of online shopping and trading. With heavy competition in the E-commerce market, one of the standout performers to buy and purchase items online is Shopify. One of the perennial aspects of the success of an E-commerce website depends on a solitary fact, i.e. what percentage of the visitors are landing on your website.- This also decides the conversion…
The world of marketing is becoming more and more innovative and has been facing a lot of advancements as businesses are doing their best to stay ahead of the competition. Its 2020 and we have already seen major breakthroughs in advertising and marketing practices. The bottom line is, things are becoming difficult for newcomers as there are so many options and platforms, to begin with. Some of the most common questions which we as an…
Instagram originated with the desire to sharing high-quality photographs, for which filters were applied to pictures, and it ultimately became Instagram’s key selling point. Initially launched for Android in 2012 and 2010 for iOS, Instagram eventually, touched 1 billion active users by 2018. The first photo feature was modified by video sharing and then Instagram Stories, allowing users to upload short photo series. All this happened between 2013 and 2016. Now, Instagram has become an…
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