The world of marketing is becoming more and more innovative and has been facing a lot of advancements as businesses are doing their best to stay ahead of the competition. Its 2020 and we have already seen major breakthroughs in advertising and marketing practices. The bottom line is, things are becoming difficult for newcomers as there are so many options and platforms, to begin with.
Some of the most common questions which we as an online marketing agency have come across are the difference between SEO, SEM, and PPC. To be honest, this is probably the most common question ever asked in the world of marketing. People are curious about these acronyms and they really want to know how exactly do they work and how a company can implement these tactics in their marketing campaign.
Well if you are amongst those individuals the letters tell you that you are in here for a treat. To help out our fellow readers and followers, we thought it would be right to make them aware of the difference between SEO, PPC, and SEM.

What is SEM?

Search engine marketing for SEM comprises all digital marketing tactics whether it is free or paid. The goal of SEM is to increase your company’s website visibility on various search engines like Google, Bing, and Yahoo. You’d be surprised to know that both SEO and PPC fall under SEM which is said to be the most crucial aspect of a company’s marketing strategy. Since Google is the most preferred platform for Website searches, you can use this platform to create an online identity of your brand by providing your buyers with relevant information and messages.

But always make sure that your content should look pleasing and informative at the same time because that is the whole agenda of creating an online identity on the internet.

What is SEO?

SEO is an implementation of a handful of techniques that are designed to increase your rankings on search engine listings. This tactic is used to get a company’s website on the first page of search results. But in order to do that, you have to work and design a comprehensive marketing campaign just to stay ahead of your competition.


Also, Read – 10 Inspiring Tips To Use Instagram SEO for Social Marketing

You can use methods like on-page content Optimisation, off-page Optimisation, and backlinks for the best possible results. As we all know that every major search engine updates its algorithms regularly, it is your responsibility to tweak up your website accordingly whenever an update is released. The best part is, SEO is considered to be a low-cost SEM option when compared to PPC.

What is PPC?

Pay-per-click marketing or PPC is yet another marketing giant. It uses a formula to gauge the price of an online ad that an advertiser has to pay each time when a user clicks on that ad. Companies have to pay for the click no matter what weather the user ends up spending a lot or immediately exits the website. As a PPC advertiser, you can enter a bid on specific keywords which later plays a significant role in determining the cost per click.
PPC ads are basically the banners you see on the edges office search and often the first listings you will say in certain search results.

What is the difference between SEO and PPC?

The first aspect that sets these marketing activities apart is that SEO is free why PPC, on the other hand, is a paid initiative. In SEO marketing ideas try to earn the traffic, while PPC force an advertiser or a brand to pay an intermediary. These reasons make SEO and organic way of promoting your website and PPC and inorganic method of doing the same.
However, when it comes down to performance, you would be surprised to know that PPC beats SEO as it is extremely fast. Since it is absolutely free, every other business in the marketplace will engage themselves in making their website optimized for search engines, which explains the reason why it takes time for your website to get the recognition they deserve.

What is the difference between SEM and PPC?

As mentioned above, SEM is the parent of all the said marketing strategies. This is where both SEO and PPC entail. SEM can be considered as any kind of internet marketing activity which is being undertaken by a brand or marketing to improve the visibility of their website for search engines. It means, that any sort of campaign, paid or unpaid, is done by a brand to get more search engine friendly on the internet. While PPC, on the other hand, is completely paid which lets the market your company place ads on websites and search engine results.

What is the difference between SEO and SEM?

As mentioned above, SEO is an absolutely free but effective way of making your website rank higher on numerous search engines while SEM, on the other hand, is a much broader term that comprises all activities like SEO and PPC.
The Wrap Up
Now that you know everything about SEM, SEO, and PPC, this would be the right time for you to become a marketer, or if you are just looking for some assistance then do make sure to check us out. We, being a leading marketing agency around, would be more than happy to help you out.

Richa Sharma

Richa Sharma is the one of the leading business women who has an experience of over 10 years in developing and delivering software solutions in the industry.

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