Shopping trends have evolved phenomenally courtesy of the rise of online shopping. Thanksgiving weekend is the best time of the year for shoppers looking to get savings on holiday gifts and household goods. Both Cyber Monday and Black Friday have been a boon for the shoppers as they relish huge discounts at this time. Let us talk about the history of the two. History of…Read More...
Pay Per Click is not at all a simple task. Business tends to waste a significant amount of money and time to improve their ROI, but without PPC management services, all is but waste. Stats show that 65% of small to medium-sized businesses (SMBs) are running pay-per-click (PPC) advertising campaigns. These numbers speak loud and clear for the dire need for PPC campaigns for all…Read More...
The annual shopping event Black Friday brings happiness to customers’ faces. - This is because your favorite brands or business offer high discounted deals on various products and services, and who doesn't relish discounts? Black Friday Marketing strategies depends a lot on how companies or brands tend to increase sales and what measures they should opt to attract customers. In this post, we will be…Read More...
WordPress URLs are SEO friendly. Yes, they are. If you get it right, your organic search visibility will elevate massively, especially with low volume and long-tail keywords. WordPress SEO is a perennial factor, and URLs are as good as anything for ranking websites. The URLs range from basic, global updates to strategic updates tied to content and the information architecture of your site. In this…Read More...
Members of the YouTube team have revealed how various factors influence the video recommendation algorithm. They have also shared how this recommendation algorithm works. We all are aware that video recommendations are influenced by several factors. These factors include clicks, likes & dislikes, comments, upload frequency, and the freshness or popularity of the content. As of now, there is no idea about the fact that…Read More...
How essential are SEO KPIs for enhancing your website's reach? After investing heavily in content marketing and developing buyer personas, you must have failed to boost up your target audience. Apart from the elemental practices, how can you prove success or illustrate the value in a well-defined form? The only thing that will help you in these scenarios are the Key Performance Indicators, better known…Read More...
Improving online storage conversion can be a daunting task, especially when you are unaware of the marketing strategies. If you are among those who find it strenuous figuring out how to increase your eCommerce conversion rate, then you have fallen on the right page. But before talking about the strategies, let us understand the conversion rate in brief. Conversion rate optimization is the key to…Read More...
Social media advertising in recent times has evolved as the best platform to promote products and services effectively. Whether it's Facebook or any other social media platform (Twitter, Instagram, Tumblr), Social Media Advertising is indeed the best option to rely on. Talking about Facebook, you can reach dozens of leads that want to hear from your business due to its extensive reach, and Facebook ads…Read More...
Local SEO services have been on the surge in recent times.- This is because businesses are using paid marketing to reach customers with ease and increase leads. Why is link building important? Link building holds its prominence in content marketing services. It is an important aspect because it is a perennial factor in how Google ranks web pages. Google says, "In general, webmasters can improve the…Read More...
When it comes to B2B marketers, content marketing is a pivotal cog. Numbers suggest that 88% of B2B marketers use content marketers as part of their marketing strategy. If you are among the 88%, you probably know the drill. However, if you aren't, then this blog is tailor-made for you. So, if you haven't started with content marketing, and if you aren't aware of the…Read More...