Ranking a page on Google is still a tough ask. No matter how closely you follow your SEO strategy, but sometimes it's more than just peanuts. If you are an SEO expert, you must be relating to what I have mentioned above. Ranking being the most vital part of your job sometimes lead you to scratch your heads. As an SEO expert, avoiding penalties on…Read More...
SEO is one of the integral parts of a website, and its troubleshooting has to be done time-to-time. It needs different tools and toolkits for troubleshooting, and one of the essential toolkits here is the Chrome DevTools. Chrome DevTools allows an SEO services professional to spot-check underlying SEO issues – from crawlability to performance. Chrome DevTools is one of the most reliable tools to automate…Read More...
You may not be aware of the fact that heading tags play a vital role in ranking better on search engines, in fact, it has a long history. Heading tags are one of the earliest known Google ranking factors. However, with time, the heading tags have evolved significantly, and in this post, we will be discussing the different aspects of the H1 tag, H2 tag,…Read More...
Christmas is nearing, and every ardent shopper must be looking for shopping opportunities with discounts and different offers. Taking this as an opportunity and expanding its shopping capabilities, Facebook advertising services have launched new shopping audiences, Instagram product tag ads, and test shop discounts. Facebook is rolling out several new features for e-commerce marketers and brands in this holiday season to enhance shopper's experience. Besides,…Read More...
[caption id="attachment_7778" align="aligncenter" width="692"] How to create an effective B2B Content Marketing Strategy[/caption] Content marketing strategies are always different when you have to target B2C and B2B customers. B2B content marketing strategy focuses on the ideal customers and explains the pain point of their businesses. To target the B2B customers, your content market strategy should generate engagement and reciprocity. A good content marketing strategy requires…Read More...
Google has decided to revamp its resources for web developers, Search Engine Optimizers, and website owners. Google Webmasters that were in the field for a long time are now transformed or rebranded into Google Search Central. Not only the name, but the official mascot will get changed as well. In a blog post released by Google, it said that the term "Webmaster" is being dated…Read More...
A brand new website is always exciting and encouraging. Isn't it? Companies with existing websites do invest a lot in website redesign to make it more user friendly, eye-catchy, etc. but, redesigning isn't bringing in traffic, leads, or sales because of one critical factor missing i.e. Search Engine Optimization (SEO). Companies don't get this point straight, but SEO remains a vital element of a website…Read More...
In a quest to bring simplicity and centralized control to content management on both Facebook and Instagram, Facebook is all set to launch "Facebook Business Suite." It would be a mobile app and desktop interface that will amalgamate Facebook and Instagram publishing, analytics, and messaging. Here are some of the advantages of the signified UI of Facebook Business Suite; It can manage posts on both…Read More...
Writing SEO content includes several things, and one of those things is the title tag. A title has the power to provoke the reader to click on your link and read your writeup. But to make them click your link, it is necessary to have compelling title tags, and we will be discussing the same further in this comprehension. But before going ahead, it is…Read More...
One of the most annoying metrics of Google Analytics is to fix a website's high bounce rate. Whether it is an inferior or renowned website, everyone is concerned about the bounce rate. Before going any further, let us understand the concept of bounce rate. What is Bounce Rate? Bounce is a term used to analyze the traffic of a selected page. A higher bounce rate…Read More...