Christmas is nearing, and every ardent shopper must be looking for shopping opportunities with discounts and different offers. Taking this as an opportunity and expanding its shopping capabilities, Facebook advertising services have launched new shopping audiences, Instagram product tag ads, and test shop discounts. Facebook is rolling out several new features for e-commerce marketers and brands in this holiday season to enhance shopper's experience. Besides,…Read More...
[caption id="attachment_7778" align="aligncenter" width="692"] How to create an effective B2B Content Marketing Strategy[/caption] Content marketing strategies are always different when you have to target B2C and B2B customers. B2B content marketing strategy focuses on the ideal customers and explains the pain point of their businesses. To target the B2B customers, your content market strategy should generate engagement and reciprocity. A good content marketing strategy requires…Read More...
Google has decided to revamp its resources for web developers, Search Engine Optimizers, and website owners. Google Webmasters that were in the field for a long time are now transformed or rebranded into Google Search Central. Not only the name, but the official mascot will get changed as well. In a blog post released by Google, it said that the term "Webmaster" is being dated…Read More...
A brand new website is always exciting and encouraging. Isn't it? Companies with existing websites do invest a lot in website redesign to make it more user friendly, eye-catchy, etc. but, redesigning isn't bringing in traffic, leads, or sales because of one critical factor missing i.e. Search Engine Optimization (SEO). Companies don't get this point straight, but SEO remains a vital element of a website…Read More...
In a quest to bring simplicity and centralized control to content management on both Facebook and Instagram, Facebook is all set to launch "Facebook Business Suite." It would be a mobile app and desktop interface that will amalgamate Facebook and Instagram publishing, analytics, and messaging. Here are some of the advantages of the signified UI of Facebook Business Suite; It can manage posts on both…Read More...
Writing SEO content includes several things, and one of those things is the title tag. A title has the power to provoke the reader to click on your link and read your writeup. But to make them click your link, it is necessary to have compelling title tags, and we will be discussing the same further in this comprehension. But before going ahead, it is…Read More...
One of the most annoying metrics of Google Analytics is to fix a website's high bounce rate. Whether it is an inferior or renowned website, everyone is concerned about the bounce rate. Before going any further, let us understand the concept of bounce rate. What is Bounce Rate? Bounce is a term used to analyze the traffic of a selected page. A higher bounce rate…Read More...
Your brand can reach immaculate heights only with an effective marketing strategy. The strategy includes tackling creative demands, promotions, channel decisions, budget limits, etc. A content marketing strategy sets the roadmap for brands to attract and engage with their audiences and convert them into leads. But wait a minute! Let us first discuss B2B Marketing. What is B2B Marketing? B2B or Business to Business Marketing…Read More...
Social media is a part of our life now, not just a part, but an integral part. Numbers say that nearly a third of the average users spent time on Social media platforms. While using different social media platforms, you should be aware of how well it is performing. If not, you risk social media marketing running campaigns that won’t drive the results you desire.…Read More...
An optimized product page irrespective of the content is always a perennial approach, and when it comes to eCommerce, optimization is of immense importance. Keyword research is an essential aspect to boost web pages in the context of Search engine results pages (SERP). Besides, it is also imperative to help your brand appear on the first page of Google Search results. All this requires an…Read More...