Before stepping into the details of digital marketing and its future. Let us discuss the stats for the year 2019 as it has been a significant year for the digital marketing business. According to stats of last year- in 2019, over $129 billion dollars were spent on the digital marketing sector all across the globe and it looks like that it is going to be all blossom in 2020.
Well, if you’re already immersed and know a lot about digital marketing or are looking to dive into in the coming year, then you need to know about one thing. The vast panorama of digital marketing is so versatile as it changes constantly.
Nowadays, we are focusing on different levels in terms of digital marketing as it now involves UX on a whole new level.
As internet marketing strategies are on the rise, most of the business marketers are curious to know about what will be the future of digital marketing.
From traditional big posters to big data analytics, digital marketing has been acquired to meet the requirements of customers and brands together. The already existing base of the digital market along with the connectivity makes these changes happening at a better rate.
Paid media services, Search Engine Optimization ranking, content writing & marketing, social media presence, overall management, and more services are consistently experiencing noticeable developments and growth in technology adaptations and innovations and its marketing at the right platform.
We Have gathered here some trends that are likely to come over this year and beyond:
Here we go!
AI SEO content will alter long-established content writing & promotion.
AI has made it’s in the market for quite a time and now it also covers the domain of digital marketing. According to stats, 80% of businesses use AI and has seen rapid and positive changes.
The involvement of AI allows you to supercharge the SEO content and appear in more relevant results for the search.
- AI identifies targeted keywords and phrases
- Builds outlines for content to match search intent
- SEO- friendly headlines
Voice-based searches will make optimization essential
In the near future voice commands to digital AI will account for more than half of the online searcher as it’s easy and no hard work is related to it.
Devices like Alexa by Amazon, Google home grants users permission to speak their searches directly into such devices and receives instant answers.
Tips to stay ahead:
- Optimize your site for position zero
Position zero is very important for your ranking as devices like these pull answers from position zero. Position zero is the result of google that is above the first organic ranking.
- Use H2 and H4 headings to break up the content and make it clearly readable.
- Use tables, lists, and bullet points to make it of better structure.
- Answers the questions that directly involves the search intent of the targeted keyword.
- Target conversational-based keywords
Because of the conversational and regular voice searches, it is necessary to understand how the audience might pose questions about your services or business.
Optimize your business and target more and more keywords and phrases. Remember, it is important to keep in mind that voice searches phrases are more conversationally than traditional searches.
- Target local searchers
People tend to look for businesses that are near them, so it becomes a necessity for your business to incorporate local keywords in your strategies.
To boost foot traffic of your business, you need to target local voice searches, so that effective results can be delivered.
Voice search optimization can be a time-taking and daunting task but it’s very crucial for you to stay right on top of current trends in the market.
Content re-optimization is a must for maintaining top rankings
The future of digital marketing focuses on the creation of new content as it will be very important for the website. Content re-optimization is very necessary as it’s not that you want to rank your site for just one time in the search results.
To gain business, you have to maintain the ranking and to do so, you need to provide new content too.
Viewers or users are always up to see the latest trends that your business involves.
- Use tools to identify pages with low traffic and conversions
- Browse recommendations and implement changes
Video content attracts more users to websites, social media, and emails
Well, this is something where facts amaze people.
Are you aware that 80% of global internet traffic is derived because of video content?
Yes, this is true and now you can understand why it is crucial to add video content to your marketing strategies to grow.
Google rewards websites with video content as the odds of highlighting your site increase by 53 times more if you use video content.
Even if we take 2-3 years back, then also nobody wanted to scroll through a large block of content on the site. Video content is more captivating and captures the user while delivering all the necessary information in a very short period of time.
CRO testing is more important than ever
Conversion rate optimization allows you to maximize your growth. 22% of businesses are satisfied with the conversion rates, so the vicinity of the remaining allows you to extend your business to great heights.
It increases existing website traffic that earns more conversions and sales, thus increasing the revenue. CRO allows you to cover up all the loose ends of your conversion funnel.
- Make data-backed decisions to prep for the future with ease.
- Site elements based on data to convert more customers.
- Test site’s usability, content, and design.
Some of the basic and important trends on which the sphere of digital marketing depends are as follows:
- Artificial intelligence
- Personal digital assistants
- Social media with a shift in functions
- Blockchain technology
- Voice search
- Influencer marketing
- Micro-moment marketing
The article tells you about the future of digital marketing and how it will look like in the future. The post gives tips on how to stay point to rank your business in the web world, with the help of the right digital marketing strategies and digital partner.