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Explore the latest trends, strategies, and innovations in web, app and brand marketing. Our blog is designed to empower businesses with actionable insights and expert advice to enhance online visibility, engage audiences, and drive growth.
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Essential Tips For Writing Appealing Title Tags

Writing SEO content includes several things, and one of those things is the title tag. A title has the power to provoke the reader to click on your link and read your writeup. But to make them click your link, it is necessary to have compelling title tags, and we will be discussing the same further in this comprehension. But before going ahead, it is…Read More...

Burp Industry Digital Marketing Top Tricks

6 Reasons Why Your Website Can Have A Higher Bounce Rate

One of the most annoying metrics of Google Analytics is to fix a website's high bounce rate. Whether it is an inferior or renowned website, everyone is concerned about the bounce rate. Before going any further, let us understand the concept of bounce rate. What is Bounce Rate? Bounce is a term used to analyze the traffic of a selected page. A higher bounce rate…Read More...

Burp Industry Digital Marketing

All You Need To Know About B2B Content Marketing

Your brand can reach immaculate heights only with an effective marketing strategy. The strategy includes tackling creative demands, promotions, channel decisions, budget limits, etc. A content marketing strategy sets the roadmap for brands to attract and engage with their audiences and convert them into leads. But wait a minute! Let us first discuss B2B Marketing. What is B2B Marketing? B2B or Business to Business Marketing…Read More...

Social-media-Metrics
Burp Industry

8 Social Media Metrics You Should Keep An Eye On

Social media is a part of our life now, not just a part, but an integral part. Numbers say that nearly a third of the average users spent time on Social media platforms. While using different social media platforms, you should be aware of how well it is performing. If not, you risk social media marketing running campaigns that won’t drive the results you desire.…Read More...

Burp Tips Digital Marketing

10 Do’s and Don’ts of eCommerce Product Page

An optimized product page irrespective of the content is always a perennial approach, and when it comes to eCommerce, optimization is of immense importance. Keyword research is an essential aspect to boost web pages in the context of Search engine results pages (SERP). Besides, it is also imperative to help your brand appear on the first page of Google Search results. All this requires an…Read More...

Google Tag Manager
Burp Guide

Google Tag Manager And Why Should You Set It Up

One of the better ways to improve your digital marketing and maximize your website's success is to track your website. Google Analytics is one such tool that lets you see how people find your website and how they interact with it. There are some snippets of code called tags. These tags are snippets of code that extract data from your site and send it to…Read More...

Burp News

Know The History Of Cyber Monday And Black Friday Spending

Shopping trends have evolved phenomenally courtesy of the rise of online shopping. Thanksgiving weekend is the best time of the year for shoppers looking to get savings on holiday gifts and household goods. Both Cyber Monday and Black Friday have been a boon for the shoppers as they relish huge discounts at this time. Let us talk about the history of the two. History of…Read More...

ppc campaigns
Burp Guide

8 Advantages Of Outsourcing PPC Campaigns

Pay Per Click is not at all a simple task. Business tends to waste a significant amount of money and time to improve their ROI, but without PPC management services, all is but waste. Stats show that 65% of small to medium-sized businesses (SMBs) are running pay-per-click (PPC) advertising campaigns. These numbers speak loud and clear for the dire need for PPC campaigns for all…Read More...

Black Friday
Burp News

8 Black Friday Marketing Ideas To Boost Sales

The annual shopping event Black Friday brings happiness to customers’ faces. - This is because your favorite brands or business offer high discounted deals on various products and services, and who doesn't relish discounts? Black Friday Marketing strategies depends a lot on how companies or brands tend to increase sales and what measures they should opt to attract customers. In this post, we will be…Read More...

seo friendly urls tips
Burp Tips

4 Tips To Make WordPress URLs SEO-Friendly

WordPress URLs are SEO friendly. Yes, they are. If you get it right, your organic search visibility will elevate massively, especially with low volume and long-tail keywords. WordPress SEO is a perennial factor, and URLs are as good as anything for ranking websites. The URLs range from basic, global updates to strategic updates tied to content and the information architecture of your site. In this…Read More...

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