One of the most annoying metrics of Google Analytics is to fix a website's high bounce rate. Whether it is an inferior or renowned website, everyone is concerned about the bounce rate. Before going any further, let us understand the concept of bounce rate. What is Bounce Rate? Bounce is a term used to analyze the traffic of a selected page. A higher bounce rate…Read More...
Your brand can reach immaculate heights only with an effective marketing strategy. The strategy includes tackling creative demands, promotions, channel decisions, budget limits, etc. A content marketing strategy sets the roadmap for brands to attract and engage with their audiences and convert them into leads. But wait a minute! Let us first discuss B2B Marketing. What is B2B Marketing? B2B or Business to Business Marketing…Read More...
Social media is a part of our life now, not just a part, but an integral part. Numbers say that nearly a third of the average users spent time on Social media platforms. While using different social media platforms, you should be aware of how well it is performing. If not, you risk social media marketing running campaigns that won’t drive the results you desire.…Read More...
An optimized product page irrespective of the content is always a perennial approach, and when it comes to eCommerce, optimization is of immense importance. Keyword research is an essential aspect to boost web pages in the context of Search engine results pages (SERP). Besides, it is also imperative to help your brand appear on the first page of Google Search results. All this requires an…Read More...
One of the better ways to improve your digital marketing and maximize your website's success is to track your website. Google Analytics is one such tool that lets you see how people find your website and how they interact with it. There are some snippets of code called tags. These tags are snippets of code that extract data from your site and send it to…Read More...