Are you worried about increasing bounce rates on the website? Are you prioritizing mobile page speed efficiently? Learn about AMP’s benefits and its role in offering faster mobile sites to entrepreneurs.
Accelerated Mobile Pages efficiently work on website blog posts, but not on pages. Accelerated Mobile Pages (AMP) has been a part of prevalent mobile SEO services for a few years now, and it has become an essential part of SEO. When AMP first came in 2015, there were projections that it will have various benefits for SEO. One of the advantages is that it will have a “Fast” label description on search engine results pages, and the other benefit is that it will be a ranking factor for any website. Since its introduction in the digital world, AMP has become an integral part of any digital marketing agency.

It is now a well-established fact that AMP is not directly responsible for ranking in itself and having AMP pages on your website won’t impact the website’s ranking immediately. But, Google now offers higher prominence on website speed and user-friendliness with the switch to mobile-first indexing. Here is your complete guide on Accelerated Mobile Pages and the role it has to play in the SEO services.

What is AMP?

Accelerated Mobile Pages are an open-source coding standard for marketers. The aim of AMP is for marketers to load their websites quickly, especially on mobile, as mobile responsiveness could be substantial and slow because desktop resources are clunky and plenty. AMP substantially eliminates the contributing factors of a web page and serves users as an uncovered version of a web page for any digital marketing agency.
What is AMP?

How does AMP work?

AMP was considered to be the best for the user experience. But now, Google has backed it up for mobile SEO services– and is boosting websites to follow suit. Speed is an essential factor for any digital marketing agency when calculating the bounce rate for mobile web pages. To ensure that the web page has a quicker full-page load time, you should optimize site graphics, fonts, and avoid third-party files that can reduce website load time. Mobile-friendliness is one of the most compelling reasons for page bounce because these days, people or readers are more active on mobiles than ever. Researchers and top expert publishers say that if the content is not worthy or websites take a long time to load, users abandon it. And studies also show that nearly 79% of users don’t come back after having a bad experience.

How does AMP work

Advantages of AMP Pages

It’s no wonder that one of the prominent benefits of website pages developed with AMP is that the pages load amazingly fast on smartphones – given that it was created for this purpose. It is crucial as studies reveal that smartphone users generally abandon the web page that may take longer than 3 seconds to load. Any digital marketing agency that adopts AMP could assist in driving mobile abandonment rates down and boost conversions. There are many impending benefits of AMP depending on the web page – including reduced data consumption, enhanced server performance, a free CDN, and higher ad visibility. Some of the other prominent benefits of AMP in SEO services are:

Advantages of AMP Pages

Faster Web page loading times

It is undeniable that AMP itself isn’t a ranking factor, but speed. It is mainly for the forthcoming years, with core web tools becoming a ranking factor. When executed correctly, the load time enhancements are often substantial. It is, thus, becoming an essential part of all SEO services.

Google search engines claim the usual load time for an AMP page is less than one second. It is efficient with the core web vital needs. Also, speed often has a significant impact of more optimized user experience, experienced by:

  • Reduced bounce rates.
  • Higher time-on-site visibility.
  • Improved conversion rates.

Also Read – Digital Marketing Trends that went too soon in 2020

Improved search engine ranking

Although AMP is not considered an independent ranking factor for mobile SEO services, mobile-friendliness, and faster page loading times are the prospective ranking factors. As AMP immensely enhances page loading times and mobile-friendliness, it is highly probable that a website created with AMP will be pleased with higher rankings than unresponsive web pages or sites.
In addition to this, Google SERPs have also begun to show AMP content within visually controlling carousels that comprise large images. It will logically draw the readers’ attention. Any content within these carousels should get a noteworthy increase in traffic for the search items related to the content on the AMP page for any digital marketing agency.

AMP’s treatment and case study outcomes have always been mixed bag advantages and benefits for a digital marketing agency. Several marketers have been taking pleasure in the AMP limited placement of the pinned stories carousel. AMP helps businesses create streamlined, spotless, and pertinent versions of their web pages, offering users a faster mobile web experience.

Description: If increasing the bounce rate of the web page or websites is bothering you, then considering Accelerated Mobile Pages (AMP) can prove to help improve the online visibility of the brand and also reducing the bounce rate.

Akansha Pandey

She loves to write about what she has learned in all these years in the industry. She thinks that knowledge should be shared with everyone.

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