“What separates good content from great content is a willingness to take risks and push the Envelope- Brian Halligan”
Content marketing is no longer a brand-new plan of action that only a few marketers know about. Instead, it is the one digital marketing services and strategy that every business incorporates to remain competitive and reach out to as many possible users.
There are numerous marketing tactics to lure new customers. Content marketing is one of the most in-demand skills of the year and is a widely accepted tactic with over 90% of marketers are using it for acquisition and engagement.
The influence of great content just keeps on growing. However, only a handful of organizations know how to do it, and even fewer know how to do it well.
It provides a world full of opportunities for savvy content marketers. Wouldn’t be great if this becomes the year when you become a successful content marketer in your niche?
Yes, we all know, it will be!
If you are interested in becoming a great content marketer, there are several skills that you can inherit to become a successful content marketer in 2020.
The working tactical planning
The best content marketers take the time to create a content marketing strategy before creating a single piece of content. It is because each organization has its unique way of branding which dictates the type of content they publish and who their target audience is.
When you create a content marketing strategy, you can then create content that attracts and converts your users into your brand advocates.
Moreover, each company has its preferred set of marketing channels as these are where they’re getting most of their customers, you need to take them under consideration.
Data and research exploration
The brands and marketers now can quantitively determine what type of content, topics are delivering the best results. It helps you understand which data to collect and where to find it, as applying the best tactics to your next content marketing campaign.
You must know how to represent the results of the campaign to the company’s key decision-makers.
Many successful content marketers invest their time in training sessions to learn how efficiently the data can be created and launched to data-driven marketing campaigns.
Also, Read – Why Choose Digital Marketing To Start Your Career?
Project manager skills
One of the finest things that you need to consider is project management for becoming a successful content marketer. It is the combination and application of your knowledge and skills with different tools and techniques that make the delivery of the project on time within expected standards.
You need to develop your workflow process so that you can properly manage all your tasks to complete on time.
You need to familiarize yourself with using some of the popular project management tools like Trello, Jira. Etc.
Motion graphic designing and production
We all know how important the video is nowadays. It is the most preferred content format marketers use because it is more convenient for your target audience to consume compared to written content.
95% of people want to watch someone explaining about a product rather than reading it.
And 81% of the viewers decide for that instance.
There is an overwhelming amount of content that is posted online every day & you must possess the right skills to make sure the content is easily attractable for your target audience. Copywriting is a writing technique used for one specific purpose to persuade your readers to take action.
You need to know how to write your content, so it convinces your audience to keep reading and what you want them to do.
Mirroring what other successful content marketers have done is one of the best ways to improve your copywriting skills.
The feature makes your brand more memorable. One study shows that people remember a brand’s message or content 22x more quickly compared to a piece of content that focuses on facts.
The best method for storytelling is using the Hero’s journey technique, where the hero is the target audience. You can learn more about storytelling online.
It will be better for you if working on your editing skills is like playing a game of chess, easy to learn, but takes an ample amount of time to master.
Content marketers have their unique way of creating content, especially if its about guest blogging services. To become a successful content marketer, you’ll need to learn the discipline to edit the content so that it matches the company’s brand while still keeping the creator’s unique voice.
Visual Graphic designing
Users aren’t not only visual learners, but they remember 65% more details if you combine written content with a relevant image.
80% of marketers report that images are the primary type of content to use on social media.
You don’t need to be an expert graphic designer but you need to be creative with the designs. Various tools can help you tweak to create the images to use on your blog, social media accounts, and videos.
Make Good Collaboration
86% of the executives and employees report that lack of collaboration and teamwork is the primary reason for the failure of the workplace.
Companies now are building remote teams and are expecting your collaboration with content marketing services.
If you want to be a successful and efficient content marketer, you need to take the initiative to learn more about the background and values of the people you will work with.
Opt for video chat when discussing matters with your team. After all, 93% of the communication is non-verbal. You will be able to retrieve more from the interaction rather than relying on the emails and phone calls.
Search Engine optimization
SEO can never be dead now and is just evolving
Over 5.6 billion searches done on Google each day, content marketers are expected to know the basics of creating content optimized for search engines.
Successful content marketers take a step further by staying updated with the latest trends and SEO best practices.
Developing the skills to become a successful content marketer in 2020 takes time and practice. Becoming a successful content marketer is an ongoing process of improving and refining the skills you have while being open to adopting new ones.