We all reside in an era of digitalization as digital technology has struck us hard. People around the world are lingering to their mobile devices rather than investing time in person. Digital marketing is among the new trends that are soon going to surpass the traditional methods of marketing. The market capturing process becomes stronger as it withholds the possibility of larger audience reach.

User preferences change over time and to keep up with the market requirement business domains, processes and operations have changed themselves too.

After the sudden increase in the users and with the advent of technology, business owners have found ways to capture a larger audience, increase visibility, and sell their products and services to enhance the business ROI.

Most businesses have transformed from offline to online and those who still haven’t been waiting for the right moment. Transforming is the need for the business to stay competitive in the market. What online foundation a business lays down today is going to benefit after a couple of years as your competitors will lack behind a couple of years then.


With more business organizations from small and medium scale industries to large scale, switching their marketing methods have created demands in the market. The demand for digital marketers outweighs the supply in the current scenario, thus offers a chance for students and freshers to grab the opportunities and choose digital marketing as the choice for a career.

From big data specialists to SEO analysts, the digital marketing sectors are plunging with opportunities. According to Mondo, the demand for digital marketing professionals are expected to rise till 2020 by 38%. Around 18 lacs new jobs are expected to come up in India alone, so now you can imagine what will be the number worldwide.

So, what is digital marketing all about?

In a nutshell, digital marketing is the new way to sell your product and services on the web to build brand awareness and engage with customers to close a sale.

It is not much different from traditional marketing as the basic notion about selling products/services of an organization happens then and now.

Digital marketing is huge and there are many factors that make your business website rank higher on SERP’s (search engine result pages)

The factors are:

  • Search engine optimization
  • Pay per click advertising
  • Social media marketing
  • Content marketing
  • Email marketing
  • Mobile marketing
  • Display marketing
  • Affiliate marketing
  • Web design and development
  • Customer relationship management


Apart from what is the need of the industry, it is very important for a career seeking a person to know about what the industry offers for sustainable growth.

Some of the more reasons to consider it as a career is:

Digital skills gap:

People familiar with a pinch of knowledge about digitalization can start their career as the growing demands of the industries help you increase your soft skills and more.

Also Read – Best Career Paths For Social Media Managers


Digital marketing various profiles let you learn many things and work on other profiles too. This is a versatile field and gives you many options to learn and make your different skills fit together in different ways.

Always evolving:

As the industry grows and changes, there is always something new and interesting things to learn. Since there will be a lot of professionals so you will learn many productive things from them.

Great earnings:

Either you are working as a freelancer or in-house, there are always great chances for higher earnings. The more you showcase your skills, the bids for you are likely to increase with the experience you gain.

Enhance creativity:

Digital marketing enhances your creativity in the field of writing, designing, and video making. You’ll think of new ways to solve issues and engage the audience.

Start from the basics:

There is no additional need to study to enter the domain of digital marketing. Just your regular graduation degree will allow you there and at the initials, you can just start with blogging and stuff.

Different career scopes in digital marketing

As digital marketing is a vast field so it encompasses more roles and delivers you the right career choice. So, let us now just explore the fields that you can go into:

Email marketing executive:

A type of push messaging and outbound marketing that consists of sending emails to leads and customers. You can opt for this field and start making engaging, compelling emails that conveys about the products and services.

SEO executive:

SEO is the one-stop solution for all your basic digital marketing requirements. A method that helps the business to improve their ranks in search engine results pages. An SEO executive has the ability to learn new techniques, stay updated, and more.

PPC executive:

PPC or Pay Per Click is a paid advertisement format that uses sponsored advertisement placements. A unique method that increases the visibility of a website within a short period. A PPC Executive, therefore, has a high demand in the Digital Marketing world.

Content marketing executive:

We all have heard the phrase “content is king”.  Without the right content, no business can turn profits. A content marketing executive is creative and delivers high-quality content that engages a user until the end while drawing more traffic to the content.

Social media marketing executive:

A social media marketing executive handles all social media platforms like Facebook, LinkedIn, Twitter and more. Social media is where you can generate leads and increase visibility as 60% of the population uses social media.

Mobile marketing executive:

Smartphones have already become a revolutionary method. A mobile marketing executive needs to concentrate on promo offers, updates, and communication data with customers through mobile.


Digital marketing is a great field to start your career. Digital marketing is still in its inception years and is likely to grow farther in the future years. Once you start your career now, the more experience you will gain will lead you to better positions.

Richa Sharma

Richa Sharma is the one of the leading business women who has an experience of over 10 years in developing and delivering software solutions in the industry.

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