Search Engine Optimisation is one of the most essential aspects of digital marketing and it is known to be e having great importance in the world of career options. People are becoming more woke regarding SEO as a career choice. Other than that it is also known to be a term which makes people who are not aware of, curious.
For instance, we, being a digital marketing company itself have been asked for quite a lot of time, why someone should choose SEO as a career choice. Today we thought it would be right to create an article about this question. So, if you want to learn SEO or planning on choosing it as a career choice then this is the right place to look at.
In this article, we have mentioned some justified reasons why you should learn SEO and make a future in it. But before we jump right into that, we thought it would be right to first understand what exactly Search Engine Optimisation is?
Search Engine Optimisation or SEO is a practice that is usually done to increase the quantity and quality of traffic coming to your website through organic search engine results. With the help of SEO services, you can attract your target audience from all across the globe.
How SEO Works?
Google or any other search engine has a crawler that goes out and gathers information about the content user asked for. The crawlers bring every possible aspect of the search query and bring it back to the search engine to build an index. That index is later fed through an algorithm that tries to match all the data within the query.
When it comes on to traffic there are said to be only two sources, one is paid and the other one is organic. But you can get traffic from emails and social media platforms as well. In our opinion, both paid and organic traffic are great sources. When targeted perfectly paid traffic can generate more sales, while organic traffic, on the other hand, can help you optimize your website for various search engines.
Now that you know the basics of SEO, let’s jump right into the reasons why we should learn it and choose it as your career. Can bring you the success you always needed found out that there are so many living examples of why is a viable choice for businesses.
Since business is involved, SEO can bring you the money you always deserved. The demand for good SEO experts is high and is constantly on the rise which means it’s not too late for you to consider this as a career option.
- You can make good money through SEO
SEO is one of those professions that can be practiced while working within a company or as a solo practitioner. We came across the fact that the compensation for SEO employees is equal or sometimes even higher than that of developers, designers, and marketers.
There are so many sites available that offer $50 per hour or more for SEO services. So what you waiting for get to learning and earn some good money.
- If you love writing then SEO is the way to go
Nowadays people have degrees in journalism and English is said to be quite useless but we found out that SEO is just great for such people. You see, if you love writing or if you are really great at communicating then Search Engine Optimisation is the best career option available to you.
Also, Read – Why Choose Digital Marketing To Start Your Career?
You need to be able to communicate not just to the search engine but to humans as well and tell them if their website and content seems relevant to the audience.
- You can learn a lot
In case you have a background from technical aspects like engineering, design, and development, or web administration you will feel like that as you might not be the most relevant skill to your career.
But let us tell you that you are completely wrong. SEO can help you learn a lot and if you have a talented mind technical world as you can only help you upgrade your skills instead of degrading them.
- It is one of the best career choices
Ever since its inception, SEO has gone through some major changes and it seems to be growing at a rapid rate. There are many opportunities available for people who wish to become an SEO expert. An experienced SEO professional can make up to $75-$250 per hour.
The main reason why SEO is at the peak is the money involved. If we talk about stats, then you would be surprised to know that back in 2016, the Search Engine Optimisation industry was worth more than 65 billion dollars and this number has reached around 80 billion dollars this year.
- SEO is essential for digital Marketing
SEO is considered to be an important aspect of digital marketing services. You’ve got to work on your SEO if you want to run a perfect marketing campaign. If you have SEO in your skillset you can score big in the online marketing industry.
And whether you believe it or not but it is going to remain one of the top skills in digital marketing. In today’s world where every business is competing to acquire a great social media presence, so can help you and them to score big.
- It can help you build an online reputation
We found out that most people out there have the wrong perception regarding an SEO agency. They think that all SEO can do is rank up your site in search engine results which can make sales and profit. What they missed, is that SEO can help build their online brand image or reputation.
When done right, SEO can bring your brand and services on top of search results which would make people come to your website throw keywords. By doing so you will become an authority in your knees and people will start trusting your brand more often.
Are you looking for a perfect career choice? If yes, then do make sure to check out this article because, by the end of it, you might end up with one.