PPC campaigns may not always trigger direct campaign-conversion. But, it may happen that your potential customers came to know about one of your products through your PPC. Key performance indicators better known as KPIs are used widely by almost every industry. This is because it gives an idea of how well something is or isn’t working. You can include KPIs in PPC management to determine…Read More...
We are currently living in a time when an ample amount of information is available at our fingertips, accessed by our digital devices. With the availability of the internet, we can get the answers to whatever we want in a flash. Search engines like Google give access to plenty of information. Businesses make the most use of it as users all across the world can…Read More...
Facebook has come up with the latest update, but this time it is for the advertisers. As per the reports, Facebook is removing restrictions on ads that include more than 20% text in the main image. The news was shared by Social media expert Matt Navarra in his official Twitter handle. However, further confirmation is yet to be made, but the platform is currently in…Read More...
Do you own a website? If yes, this comprehension is tailor-made for you. An SEO keyword analysis is a tricky task, and to boost your website, you need to ensure the right keywords. It’s as simple as the fact that if you aren’t aware of what topics your audience is interested in or what they are searching for, you can never create pages of their…Read More...
Orphan pages are a disaster for SEO. An orphan page is a page that does not contain any link and hence can’t be reached by crawlers and users while navigating a website. The orphan page isn’t marked as an ‘Error’ but is displayed as a ‘Notice’ tag. If you are running a site, you should be aware of your orphan pages as well. Below are…Read More...