Search Engine Optimization is an imperial aspect of the rise of E-commerce websites, especially with the growth of online shopping and trading. With heavy competition in the E-commerce market, one of the standout performers to buy and purchase items online is Shopify. One of the perennial aspects of the success of an E-commerce website depends on a solitary fact, i.e. what percentage of the visitors…Read More...
Google is famous for changing, or should I say updating its algorithm constantly, and you may fallout on SEO ranking if these algorithms are not comprehended ardently. The SEO community is always on the lookout for Google ranking factors that should be taken into consideration to boost your website's rankings. During our research, we found over 200 individual factors used by Google. However, we managed…Read More...
Google is known to update its search algorithm every now and then and has been doing the same for a long time now. Generally, these updates are small and not noticed easily by the users but, in some cases, Google introduces a change so fundamental that it changes the way we perceive the way we do SEO in general. Google algorithm update is not a…Read More...
Google has announced that BERT powers almost every English based query done on its Search. The revelation was made on Google's Virtual Search on 2020 event held on Thursday. Google has also announced numerous improvements made to search over the years, and some new features are expected to come soon. The English queries are up 10 % from the previous announcement made by Google in…Read More...
Alphabet’s Google has allowed Local Services Ads bidding via the local service platform beginning from 8th October 2020. However, only selected advertisers and contractors will get access to the auction during the beta period. Google spokesperson said, “After seeing success with auction-based pricing within our professional services vertical[s] for Local Services ads, we are excited to bring auction-based pricing as a beta to select markets for…Read More...
Google, over a period of time, keeps on changing the ranking rules and regulations. Earlier this year in January, the result of SERP i.e. the Search Engine Results Pages, would not be repeated if a web page result is showcased within a featured snippet, instead, the results may appear at the last of the second page. The SEO community has raised questions over the same…Read More...
Would you like to increase sales from your e-commerce store? Several techniques can make the difference when it comes to influencing customers to buy. This article presents the features that every-commerce homepage should have to help boost conversions. THE IMPORTANCE OF AN EFFECTIVE HOMEPAGE While every page of your e-commerce store helps convert visitors into customers, the homepage plays a unique and vital role because…Read More...
Creative social media ideas are the dire need to boost your social media marketing plan. Fetching creative social media ideas is a constant challenge, but you have to be on your toes to reach out for good traffic and leads. Organic traffic is what every website aims for, and this could be possible with the amalgamation of various factors including, SEO and SMO. Top brands…Read More...
What is a SERP? The webpage that is displayed after a user types and confirms his query is regarded as a SERP or Search Engine Results Page. In other words, SERP can be defined as a page that displays results after a user types his query on search engines like Google, etc. The webpage resulting out of a query enlists various sites or results on…Read More...
Driving traffic for your website is undoubtedly the most intrusive part of the digital marketing strategy. Many things are unheard or unmentioned between writing a blog, posting on Social media, and strategizing for a new ad campaign. You are not alone when it comes to SEO traffic generation, and this is the only advantage you leverage. Going by the numbers, according to research conducted in…Read More...