On average, only 2% of users are obligated to become purchases when they arrive on your website for the first time. It’s not only the incredibly very low number but it takes a very long time and brilliant coordinated campaign tactics to shift this reality and win over an audience.

You can drive a lot of traffic to your website, but the chances are small for sales. So, your business required a good plan to remarket and retarget your company. This helps you to attract a wider audience that is more likely to use your services. Often people get confuse  about the difference between Remarketing and Retargeting.

Nowadays consumers are become more digitalize so it is important for brands to focus on mobile interactions and conversion. Remarketing and Retargeting are two growing and highly efficient ways through which every internet marketing firm produce and cultivate leads.

While the two have identical end goals but there are few major elements that separate them from each other. So through this blog, we are going to know about both remarketing and retargeting, how both are differentiating, and how to enhance your business using both.

What is Remarketing?

It is the strategy to provide the viewers who have viewed or behaved previously on your site with targeted advertising. You will gather information from users of your website and create lists to send them e-mails later. With selling emails, you can communicate with your website users who have viewed your site previously. This is an important tool for increasing sales and is used for long and profitable selling. Through a study, it was found that with a perfect layout of remarketing email campaigns, your business can see huge growth.

Products on Sale: 60% of those who have subscribed to e-mails enjoy items that are on sale.
VIP Treatment: 51% value the contribution and service status they receive as a VIP or a part of a business.
Cart Abandonment: Around 40% of users value cart abandonment emails.


Retargeting is a type of web marketing used to target visitors who leave your website and bring them back. You may have huge traffic on your website, but still, you are not getting sales. With retargeting, you will hit 98% of users who did not fulfill your call to action when browsing your website.

Retargeting is differentiating in two categories on-site and off-site. You can use any of these strategies according to your business goals.

Also read – 9 Remarketing/Retargeting Services which Drive your Online Sales

Process of Remarketing and Retargeting Services
Retargeting and remarketing are used interchangeably often, but they have some major variations. The biggest distinction is the approach when it comes to remarketing and retargeting. In retargeting ads are served based on cookies to prospective clients but in remarketing this is achieved through emails.

Customers are able to communicate with your brand in one way or more: There are several online platforms available:

Process of Remarketing and Retargeting Services.

  • Visit your Website
  • Go through with an ad related to your business
  • Click on Google AdWords, Bing Ads, and more on websites or search engines.
  • Filled a form placed on your website.

The major deal about these online platforms is that they allow digital marketing firms to attract consumers interested in the product or service. You will market your products and services to consumers who have demonstrated strong purchasing intentions and are in the purchase process. Also, from these tools, you can build some amazing ROI.

Remarketing Process
There are various steps in remarketing such as;

  • Visitors open your site.
  • Visitors now turn into the audience.
  • Deliver ads to audiences across the network.
  • Bring visitors back into your site.

Through remarketing services, you can achieve various things for your business such as:

  • Less cost per impression.
  • Enhanced ROI
  • Conversion rate optimization
  • Cost-effective advertising
  • Precise Targeting

Some amazing ROI tools are happy to break down your ambitions as soon as you learn the basics. You need more time for these remarketing channels to focus on policy and products as they manage all the technical aspects.

Retargeting Process

Retargeting is so fascinating because it is carried out by third parties like Facebook Retargeting, Perfect Audience, and Google View, which allow you to access users on millions of websites. Google retargeting requires moves such as:

  • Visitors visit your site
  • They leave your site without making any purchase and go to another site
  • Your Ad serves the visitor
  • Once a visitor clicks on Ad they immediately return to your site and make a purchase.
    There are various retargeting strategies that can be used by digital marketing firms.
  • Target users based on search engines
  • Target users based on their action
  • Target users who visit your partner’s site
  • Target users based on similar interest
  • Target users based on how they visit your site.

Different Platforms for Remarketing and Retargeting Services

Email Remarketing

It is one of the basic email marketing services which is used to attract or bring back users onto a website. Means you already met with the customer and again you are sending an email to purchase from your website.

Email Remarketing


It is well known for delivering social media marketing services but also recognize its retargeting plans. It works with some of the big advertising partners such as Google, Twitter, and Facebook Exchange. It allows you to reach 98% of the websites and increase traffic on your site. It makes retargeting very simple by using a feature like analytics.


It is a new platform that offers a variety of digital marketing services and remarketing solutions such as website retargeting, search retargeting, short tag, CRM retargeting, and many more. This platform attracts the website by having more than 30,000 visitors per month.

Perfect Audience

It is a great platform for small businesses who want to learn more about online marketing without spending a huge amount. It provides a platform for retargeting and makes the process simple. It has an early start guide with instructions about how to set up and get going in minutes.

Perfect Audience


We cleared all doubts regarding remarketing and retargeting services through this blog. The basic goal of both services is to increase conversion rates on your website. The major focus of remarketing is towards email campaigns and attract the users who have already connected with your website, on the other hand retargeting is focuses on paid ads. Being a leading digital marketing company we offer both the services to our clients and enhance their business growth.

Contact Brandburp

Richa Sharma

Richa Sharma is the one of the leading business women who has an experience of over 10 years in developing and delivering software solutions in the industry.

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