Do’s And Don’ts Of SEO
The SEO industry has already breached the figure of $79 billion in 2020, and this number is on the surge in 2021. The SEO market is booming, and if you plan to do SEO for your website, this is a golden time for sure.
SEO services do not come easily to you. Being careless with SEO means the downfall for your site. A simple mistake can destroy your website’s traffic, ranking &authority and also hurt your organic leads or payments. While implementing SEO on a website, you should be thinking about both aspects, i.e., search engines and users. Keeping things simple is one thing that can help you work out your SEO issues.
I am writing this blog to help you out with your website’s SEO in a different manner today. Here, I have curated a list of Dos and Donts of SEO services that not every SEO agency will offer. So, without any further delay, let us starts with the Dos and Donts.
Do: Define your target audience!
Before you start working on your website design, you need to know who your target audience is. Also, you need to understand your audience’s persona and traits to get the best out of their thinking. Some of these essential elements are age, demographics, pain points, interests, qualifications, hobbies, and much more.
When you get more details of your audience, you can get an idea of who they are and what would be their search pattern. Therefore, defining buyers’ persona can pay you heavy dividends.
Don’t: Ignoring keyword research!
Keywords are among the perennial aspects of SEO strategy, and every SEO agency or company puts an impetus on keywords. An SEO company implements a few keywords they think people use without proper research. Irrelevant keywords won’t help your website do any good in rankings and won’t return any favorable results.
Also, taking a high competitive keyword at the beginning stage of your website will not assure instant results as it will take too much time for the website to rank. So, if you are looking for perfect leads, ignoring keyword research would be carelessness.
Do: Analyze the competitive landscape!
Every SEO marketing agency works on the aspect of analyzing the competitors of your website. Analyze how competitive the potential niche can be to prevent yourself from biting off more than you can chew or setting the wrong expectations with the client. If you are looking to meet your deadlines within the budget, you may end up disheartening your clients.
Don’t: Stuff keywords!
Overstuffing keywords won’t make your website rank better on search result pages. Yes, on-page optimization is essential, and implementing keywords in the right place is typically crucial. However, you should not overdo this as Google penalizes overdoing or overstuffing keywords. Excessive keywords will not only penalize you but also make your content hard to read.
Do: Try utilizing social media!
There is no specific evidence of using social media as a ranking factor. But there is no harm in utilizing the strength of Social media. The more you use social media to share links, the better are opportunities for people to check out your web page or blog, share, and give a link to your page. Therefore, try using social media platforms to give your website better exposure.
Don’t: Create any unnatural backlinks!
Many marketers make the mistake of creating too many unnatural backlinks, which isn’t a great idea. Creating too many unnatural links can put you on the wrong side of things of Google, especially if your website is new. It can seriously damage your efforts, and Google can take manual actions if it gets to notice that you are building unnatural links and can even delist your website in search results. Therefore, do not create unnatural backlinks and stay safe from Google’s delisting.
Do: Increase dwell time!
Dwell time refers to the time required for a user to spend on a web page once they click a search link on the search engine result pages. With the help of dwell time, marketers realize how their pages fulfill the need of their visitors. The philosophy behind dwell time is, longer the better. To increase dwell time, you can consider,
- Creating quality content
- Adding images and videos
- Increasing your website speed
- Adding relevant internal linking
- Working on overall user experience
Don’t: Try avoiding voice search!
A survey revealed that 32% of people use voice search on the go. According to Statista, there will be 4.2 billion digital voice assistants in use in 2021 globally. Voice assistance has become more of a luxury now. Therefore, you should be looking to optimize for voice search if you don’t want your website to miss those crucial spaces. Below are some tips to optimize your website for voice search,
- Try to focus on conversational keywords
- Create mobile-friendly websites
- Make use of the schema markup
- Update the listings of Google My Business
- Optimize your website for local searches
- Improve your website speed
- Create an FAQ page
- Try to understand the user intent
Time to wrap up:
In this blog, I have mentioned the essential Dos and Donts involved in SEO. Keeping all these in mind will help you optimize your website’s SEO that every SEO marketing agency won’t tell you. Incorporate these Dos and Donts into your SEO strategy and witness the results.