Social media and its influence on business marketing is beyond exemplary. The battle between the stalwarts, i.e. Facebook VS Twitter VS Instagram VS Snapchat, has made all the right noises in this digitized era. Today, it is essential to have a social media presence to build a strong position in the market. Social media today is a fundamental platform for digital marketing courtesy of the 3.80 billion users. This number is more than a third of the entire population of Earth.
These encouraging numbers will be forcing more business houses to use social media channels or platforms for marketing products or services, boosting engagement rates and increasing brand visibility.
As we all know that social media has become an integral part of business marketing strategies, but at the same time, it is extremely tough to figure out which one is best of them all. The answer to this question may differ from business to business but choosing the best social media platform for your business is a decision you shouldn’t rush into.
Choosing the best social media platform
Choosing the best social media platform for your business is a tricky task. This process includes,
- Evaluation of social media platforms to see if your customer base is there
- Whether or not your customers are engaging with brands
- If the brand fits the personality of your brand
If you come to a conclusion after going through all the above-mentioned points, it would be easy for you to figure out the best social media platform for your business. Now let us move forward and learn how do each social media platform operates.
How each social media platform work?
Whether it is Instagram VS Twitter, Instagram VS Snapchat, or any social media platforms, before opting for the right platform for your business, it is essential to know how they work.
Instagram and Snapchat are about posting pictures. Meanwhile, Facebook is more about recent updates. It encourages users to share fun elements, whereas Twitter is about sharing the latest news and updates.
If you want your content to last forever, Instagram and Facebook are probably the best options. However, if you opt for Twitter or Snapchat for the same, a tweet may last forever, but at the same time, it could get replaced with another more popular tweet. Similarly, a snap disappears within 24 hours.
In the case of Instagram VS Twitter, the primary focus is on the photos on Instagram, whereas Twitter is all about hashtags and texts.
In the case of Facebook VS Snapchat, the former encourages both private and public postings, whereas the latter is for private chats.
Which social media platform has the best global reach?
Now, when you have understood how each social media platform works, let us move onto a much more debatable topic, i.e., which social media platform has the most global reach.
Instagram is perhaps the most popular photo posting app and is extremely beneficial for all business types. Instagram has more than 1 billion users, while the highest number of users reside in the United States. After the United States, India holds the second position.
Instagram has a massive global outreach that can be used to reach out at once to your target audience across geographical boundaries.
No doubt, Facebook is the most popular and most adaptive social media platform. It can be effective for any business marketing if the post adds value to the community. Numbers suggest that over 2.45 billion people around the world use Facebook to connect. As per multiple research, you should be posting between 1 PM to 4 PM to get maximum reach. Therefore, if you are looking to gain massive visibility and reach in no time, Facebook is the platform you should be looking forward to.
Twitter’s global user base is lower than that of Facebook and Instagram, but it still is a great platform for business marketing. Twitter has a user base of 330 million. You can determine your target audience and direct your posts to them by using relevant hashtags. Twitter gets used for sharing news and updates, and therefore, you should be doing this sincerely on Twitter.
Snapchat has gained immense popularity in a short span of time. The platform has 101 million daily active users and 400 million snaps per day. Statistics revealed that 71% of Snapchat users are of the age group of 18 to 34. Therefore, if your business’s target audience falls under this category, you should be opting for Snapchat for business marketing. Again, the United States tops the list for the most number of Snapchat users followed by India.
Time to wrap up:
Every social media platform has its own significance, and you can not deny this fact. Choosing the best social media platform for business marketing depends on your business environment, nature and functionality. Therefore, you have to look into your business needs first and then decide to choose the best suitable social media platform accordingly.