10 Surprising Stats About SEO Services
SEO has a pretty straightforward concept- optimize your website as per the latest SEO techniques, and you can witness your website getting better rankings on search engine results. Search engine optimization has always been an ever-so-challenging and changing field. Both businesses and professionals work assiduously to keep up with all the search engine and SEO-related updates.
Whenever people enter a query that is relevant to your website into a search engine, you want your result to be the one they click on. For this, your site must be findable on search engines. Therefore, a better SEO is the only way for your website to stand apart from the rest in search engine results.
A better SEO helps in organic searches that is arguably the most valuable marketing channel today. Organic search leads to the essentialness of search engine optimization for every brand and business that operates online. Irrespective of the company or business size, SEO has to be right up there for taking your brand to rare heights.
SEO and its ever-changing environment is something we all are familiar with. But, there are some stats that SEO holds that will give you a solid understanding of the most critical aspects of search engine optimization and how to make the most out of it, so let us dive into them.
The SEO industry is all set to reach $80 billion!
Yes, you heard it right. Stats generated by Forbes cite Borrell Associates to emphasize that in the first quarter of 2021, businesses in the US will be spending around $80 billion on SEO services.- This is a significant rise as compared to 2016 and 2018, when businesses in the United States were spending close to $65.26 and $79.27 billion on search engine optimization, respectively.
SEO can drive 14.6% of conversion rate if done aptly
SEO attracts visitors and turns them into customers. These visitors are actively looking for information about a particular product or service, making it an excellent tactic for generating leads. It is known that the leads coming from SEO possess a 14.6% average conversion rate. On the other hand, traditional strategies like print ads and direct mails have a 1.7% average conversion rate.
Google has 74.75% of the search engine market share!
Google the most popular search engine, has remained at the pinnacle for over 20 years now, holding 75.75% of the global search engine market share. The others are nowhere near google as Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% of the search engine market. One of the reasons for Google’s immense success is its UX-based business model. The algorithm considers numerous factors like a relevance to a user’s search, page quality, and backlink profile, hence providing the best value to users.
Google receives 63,000 search queries every second!
Another interesting fact about Google is, on average, it receives around 63,000 search queries every second. This gigantic figure translates into more than 3.8 million searches per minute, 228 million searches per year, and 2 trillion searches per year. Phew!! some colossal numbers.
93% of online experiences commence with a search engine
Well, this is a popularly-known fact that 93% of online experiences start with a search engine. Getting more traffic on your website is your only aim, and for that, it needs to rank high on search engines like Google, Yahoo, or any other.
21% of users access more than one search results
SEO stats generated in 2018 states that every fifth user clicks on more than one of the search results.- This is likely to crop up if the user can’t find what they have been looking for, or they want to double-check the information they got initially.
Websites that make it to the first page on Google have an average of 1890 meta words!
Another interesting fact related to Google is that websites that make it to the first page on Google have an average of 1890 meta words. Publishing in-depth content is essential for search engines. Detailed content helps your site rank better in search results and also aid in boosting conversion rate and attract backlinks.
Close to 60% of Google searches are conducted via mobile devices!
In this mobile-friendly world, websites need to get mobile optimization. Mobile devices have become the mainstays of communication and internet surfing and considering this mobile usage surge, Google has updated its algorithm when it comes to ranking pages. In other words, if your website is not mobile optimized, you will experience a massive downfall in rankings.
Voice search on mobile devices is used by 27% of the global population!
Another SEO stat about mobile devices states that voice search has been making all the right noises, and you can not ignore it. The range of virtual assistants, such as Alexa, Siri, and Cortana, has changed the way people search. Therefore, besides having a strong mobile SEO, you should opt for schema markup and try to get your point across more conversationally to ensure top-notch optimization for voice search.
Content marketing helps you earn three-times more leads compared to paid search advertising!
The significance of content marketing can not get neglected, as it is still the most cost-effective way to promote your business. So if you are wasting a hefty sum on paid advertising, it is better to create high-end relevant content to generate more leads.
Time to wrap up:
We hope these stats will help you a lot in determining SEO importance. If you own a website and not paying any attention to SEO, then I would advise you to rethink your strategy and put effort into optimizing your website with better SEO techniques.