SEO and PPC are two popularly used terms in internet marketing services. As a website owner, you must have encountered these terms more often than not. Their popularity is undeniable as they have assisted in the growth of several websites.

In digital marketing advertising campaigns, PPC and SEO are the two primary choices. However, which one to opt for is still an arduous debate for many if people don’t understand the concept of the two. If we go by simple terms PPC takes a pay-per-click approach for showcasing your ads to users. On the other hand, SEO services focuses on optimizing your website to rank organically on Google and other search engines. Let us dig deep down into PPC and SEO separately.

Understanding the concept of PPC

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Pay-per-click, better known as PPC, is an advertising model wherein you have to pay only for the clicks to your website. PPC is associated with search engine advertising like Google Ads. Many popular social media channels like Twitter, Facebook, and Quora have adopted PPC as their primary business model. Some of the premier advantages of using PPC are,

  • It is much faster than SEO.
  • It lets you play around with different data types.
  • It allows you for quick experimentation and gives fast feedback.

The advantages mentioned above broadly speak about the swiftness of PPC. It is a super-fast way to drive traffic to your website, raise brand awareness, generate leads and sales. In addition, if you are eyeing to get associated with a PPC management agency, you should be clear on several aspects.

Understanding the concept of SEO

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SEO, better known as Search Engine Optimization, is a highly optimized process followed by webmasters and marketers to rank websites higher in organic search engine results. The ranking process involves many on-page and off-page factors that include website structure, website speed, backlinks, content distribution, etc.

SEO is challenging, and the most challenging part about SEO is that you can’t pay to appear in search engine rankings. Search engines define certain algorithms that are capable of calculating the quality and relevance of your page to rank them appropriately. Below are some of the vital advantages of SEO.

  • Organic traffic is one thing that SEO assures.
  • When you rank higher in Google search results for your desired keywords, you can generate steady search traffic to your website.
  • SEO is often a chapter in the long-term.

SEO is certainly one of the most effective ways to spike your website’s ranking by driving organic traffic. However, SEO is a time taking process as it takes time for a website to rank aptly. SEO can seem like a minefield, but it does not have to be that way. If you are struggling to get your website on track with rankings, SEO is a highly recommended process that needs full attention.

SEO vs PPC, the difference

Below is a brief difference between SEO and PPC.


  • In PPC, you have to pay for each click
  • You can generate fast and immediate results with PPC
  • It is market dependent and could be expensive
  • PPC has full control over targeting customers


  • No cost for traffic
  • SEO can take a long time to generate results
  • SEO is viable to generate new customers
  • SEO is capable of driving long-term success
  • It is a cost-effective way to grow your business

SEO vs PPC: Which one is better for the business? 

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There’s no specific answer to this question. The actual answer, for the time being, is- ‘It depends.’ Neither is best or worse here. Both are capable of generating significant traffic. That said, there are some contrasting situations and multiple variables when one of the two makes more sense. You have to assess the situation and take the apt call over the selection.

What if we combine the two for better rankings?

Going into the big picture, both PPC and SEO are beneficial when they get used cohesively. Using them together means that one can overcome the shortcomings of the other. It is a tedious and demanding task to create and manage an SEO strategy but worthwhile in the long-run.

With PPC, you need to have a heavy pocket as it can be costly and saturated in multiple marketing segments. When PPC and SEO co-exist, it is the time when they are most effective and can deliver the best for your brand or business. Therefore, if your budget permits, develop a highly optimized SEO strategy to deliver long-term and organic traffic to your website.

Also, Read – Top 10 Surprising Stats About SEO Services

Time to wrap up: 

Both PPC and SEO have their own significance in helping websites rank better in search engine results. Both are vastly different and have their own way of boosting website rankings. It is you who need to make the right call on either one of them or both, depending on your website’s performance and your pocket.

Akansha Pandey

She loves to write about what she has learned in all these years in the industry. She thinks that knowledge should be shared with everyone.

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