In this age, we are surrounded by various electronic devices, or should I say digital devices that have now become a part of our lives. Smartphones, tablets, and other kinds of internet-ready devices have become a dire need of humans and their lifestyles.

The digital ecosystem is not at all a nutshell now. If you’re not optimizing your website for all of the different screen sizes, you’re putting your business’s website at a severe prejudice.- This clearly states the gravity of a mobile responsive website design for any of your sites.

The surge in the usage of mobile internet could well be stated by the fact that currently, 52.64% of online traffic comes from mobile devices instead of computers or laptops. The desktop PC is no longer the preferred source to browse the internet as the Genx is more inclined towards smartphones and tablets.

Suggested Reading: Mobile SEO Services

The rise of online mobile activities has led companies now to respond to mobile activities. A website that is “responsive” can adapt to any screen that it’s being used on, regardless of the device being used. With the help of responsive web design, you can make sure that your consumers continue to receive a seamless experience with your brand no matter the way they interact with you. Let us discuss more a mobile responsive website.

Understanding the concept of a mobile responsive website

A mobile responsive website is a website that looks satisfactory on any screen it gets viewed. The screen size may range from smartphones to tablets to other display devices.

A website reacts to different screen sizes, and the page shrinks or stretches to fit according to the screens. The responsive websites also make less use of questionable software like Adobe Flash Player.

Advantages of responsive design

Numbers suggest that 57% of customers do not rely on businesses that do not have a website that loads quickly on mobile.- This is an alarming sign for companies and businesses to take the website thing seriously.

One of the best things about responsive designs is that you can accomplish more from an SEO perspective. Perhaps this reason has prompted Google and other leading search engines to prioritize these responsive websites while deciding which companies should appear among the top five of search engine results.

Moving ahead, let us discuss the pros and cons of a responsive website design.

Responsive website design- Pros

  • With a responsive website, your visitors can experience faster load times. Therefore, you will have to spend less money on bandwidth
  • Due to being mobile-ready, responsive websites rank better on search engine results
  • Responsive websites have a low maintenance cost.- This is because only one style change is needed to change the look of the entire website for all devices
  • Reduce redirects for viewers with slower internet connections
  • Helps in improving conversion rates

Responsive website design- Cons

  • One of the major concerns of responsive website design is, it is difficult to start if the WordPress theme you are using isn’t fully responsive.
  • You need to have extensive knowledge of HTML and CSS.

Why is it important to have a mobile responsive website?

You have understood the concept of responsive websites and also know their pros and cons. It is now time to reflect upon the essentialness of a mobile responsive website in a broader way.

-These websites have higher SEO rankings

Perhaps the best reason to shift your focus towards mobile responsive websites is that they rank higher in SEO rankings. In the year 2015, Google officially announced publicly that they are going to start using mobile optimization as a ranking signal by stating, in no uncertain terms, that they are now “boosting the ranking of mobile-friendly pages on mobile search results.

The reason behind this move was simple. People more than ever are surfing the internet on their smartphones, and sites that aren’t mobile responsive provide a below-par website user experience.

-These websites have a higher conversion rate

A recent study by the Aberdeen Group found that the mobile-optimized websites attain around 11% higher visitor-to-buyer ratio conversion rate as compared to sites accessed on Desktops and laptops. Research conducted by eConsultancy, a fashion retailer bench witnessed a 100% conversion rate spike after opting for the mobile-responsive website.

A mobile-responsive website is making all the right noises with conversions. These sites convert a significant proportion of mobile visitors into buyers and reduce the number of them clicking off your site and onto a competitor’s site.

-These websites get more traffic

Well, this is a simple and obvious concept. When a significant proportion of users is using mobile-optimized websites, it is obvious that they are getting Lion’s share of the traffic. In research conducted by Statista, it got revealed that as of Q1 of 2018, 51% of global traffic was coming from mobiles, which is up from 31.16% in Q1 of 2015.

Also, Google is actively increasing the search ranking for mobile-optimized sites on their mobile search results pages, making these websites a hotspot for coming years.

Time to wrap up: 

This post will help you a lot in figuring out the importance of mobile responsive websites. Being a website owner, if you wish to have higher search engine rankings, relevant organic traffic, higher conversion rates, and unmatched customer satisfaction, adapt to mobile responsive websites.

Akansha Pandey
Author

She loves to write about what she has learned in all these years in the industry. She thinks that knowledge should be shared with everyone.

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