The digital landscape is more about what people see. It has all become visual, and marketing has also moved in the same direction. The existence of digital marketing channels has influenced buyers’ behavior in the most exaggerating manner.
Rather than giving you a call or waiting for your next commercial, consumers now rely on the internet to find information about your business. Therefore, it has become essential for businesses to opt for the digital road to success.
Let us discuss the facts on numbers. According to Wyzowl, 96% of people suggest that they rely on explainer videos, where they get to know a particular product, its features, and much more. Research conducted by Hubspot suggests that 72% of people prefer video over text to get marketing-related information. And with YouTube leading the race for video content with 2 billion users, it is indeed the most preferred platform.
In this post, we will be discussing YouTube video production in detail. Also, we will understand how useful it is for any business in video marketing.
Capturing audience attention
We all are aware of the fact that almost everyone who is using an internet connection must have used YouTube at least once. In fact, as per Alexa, YouTube is the second most visited site globally.- This clearly states the fact that your potential for exposure on YouTube is bizarre.
In July 2015, Statista’s research claimed that 400+ hours of content is uploaded on YouTube every minute. Phew, the number is huge but enough to state the importance of video marketing on YouTube. Research this strategy and then identify the opportunities the viewers are overlooking and engaging content accordingly.
Also, Read – All You Need To Know About Facebook Video Ads
Helps in generating high traffic volumes
YouTube provides traffic opportunities in bulk. The YouTube marketing services are gigantic and can help your content reach billions of views. But this also depends on the viewer’s taste, preference, and content quality you deliver.
YouTube’s reach is far more comprehensive as compared to the regular TV and cable stations, maybe that’s why it’s no wonder why 81% of businesses use video as their marketing tool. This figure was standing tall in 2019, and when now we are in 2021, the numbers are definitely going to multiply.
There are a range of videos you can post on YouTube for business marketing like,
- Explainer videos
- Training videos
- Customer stories
Boost’s your business’ credibility
YouTube video marketing helps extensively in boosting credibility. With video content, people can relate to your business more often than not. With people’s trust, your sales could reach immaculate heights, and it can eventually become your most essential asset.
Video content also helps in boosting search engine optimization (SEO). Videos with personal appearances from you or your employees attach a face to the brand, making it feel more human.
Hikes the search engine rankings
YouTube was acquired by Google in 2006 for a whopping $1.65 billion. One of the perennial reasons for Google acquiring YouTube was the fact that YouTube videos are often ranked high on Google’s search.
Creating a YouTube channel establishes credibility in your industry and grow brand awareness. Applying the right tactics, you can drive immense traffic on your channel and eventually turn this traffic to your website.
Here’s how YouTube video content on your website can provide some awesome SEO benefits.
- Helps in building quality backlinks
- By including a relevant and valuable video on your homepage, it can help in reducing the bounce rate
- Helps you earn high ranks in the suggested videos column
Integrates with your social media marketing
Yes, we all know YouTube videos are easy to share over social media, but also extremely popular in the social world. Talking about Facebook alone, users view eight billion videos on a daily basis.
Social media video engagement involves likes, comments, and sharing. A survey conducted by Animoto in 2015 suggests 84% of consumers say they liked a company video in their newsfeed, and almost half of them personally share company videos to their feeds. Acknowledging these numbers, you can try distributing YouTube videos on other popular social media sites like Facebook, LinkedIn, Twitter, Reddit, etc.
Helps in reaching global audiences
YouTube’s reach is beyond boundaries. It is a spectacle for audiences worldwide, meaning it can be accessed anywhere on any device around the globe. The popularity of this platform has reached immaculate heights already and more often than not, it has been among the top-rated apps on Android and iOS devices.
YouTube is already available in 76 different languages in almost 88 countries across the globe. These numbers are enough to represent the exposure the online video giant presents. Now you must be knowing why you should have a YouTube video strategy to go global.
Time to wrap up: As you can see, data speaks louder than assumptions and predictions. The numbers mentioned here typically force businesses to instigate YouTube video marketing into their plans to enjoy boosts in SEO, traffic building, and brand awareness, expand social reach, market to audiences overseas, improve ROI, and much more.