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Getting your website ready for the mobile-first approach is a time taking process. Mobile garners almost 51.56% of web traffic and web page views globally. Also, 64% of the entire Google organic search traffic is attained from mobile devices. Courtesy of the surge in smartphone usage, people have made their way to the handy smartphones for surfing the internet instead of going for those bulky laptops and PCs. Nowadays, almost every website has a mobile…

A responsive site is the one that makes your site look good irrespective of the device a user is using to view and get indulged with the content.  People nowadays are more inclined towards using smartphones. Numbers suggest that more than 80% of people own a smartphone and use it more for browsing through the internet as compared to any other device. As per the mobile marketing statistics from 2016, 57% of users say they…

Reasons Why Businesses Should Take The eCommerce Route We are living in a digitized world where almost everything is dependent on the internet. The internet has given us a new dimension of living, and we more often than not reliant on the internet and its services. The internet has also led business houses to opt for digital marketing techniques to sell and promote their products. From startups to small businesses right through to the huge…

SEO goes deep down to the wire due to its vast approach. Search engine optimization (SEO) and conversions are crucial for your website. These help your site rank better in the search rankings. If you have good and meaningful SEO, you can get more traffic and opportunities to convert potential customers. SEO is an in-depth strategy that could be overwhelming. The SEO campaign has been used for a long time to get sites optimized for…

There are more than 200 ranking factors that help Google determine which websites should be located on the top of SERPs and which ones are sentenced to be unseen. However, the algorithms are constantly changing making some signals less or more important. For digital marketers and business owners, it is crucial to stay up-to-date with the latest SEO updates to be sure they are following the most relevant optimization practices and make changes to their…

Conversion rates are an integral part of digital marketing strategies. Every business focuses on multiplying sales and profits to survive in the long run. With time and technology taking serious strides, consumer behavior, and ways to reach them are invariably changing. Every business house is looking to convert its current website users into loyal customers than to garner more website traffic. Let us understand the concept of conversions even clearly. What are the conversions? A…

Online Marketing, better known as Digital Marketing, is a booming proposition in this generation. People are making good money from Online marketing tips as it aids businesses to prosper in the right manner. Online marketing strategies are cost-effective, it’s easier to reach your audience, and you know who you are going to reach. You can optimize different campaigns and websites if they don’t perform the way you want them to. In this post, we will…

In a quest to bring simplicity and centralized control to content management on both Facebook and Instagram, Facebook is all set to launch “Facebook Business Suite.” It would be a mobile app and desktop interface that will amalgamate Facebook and Instagram publishing, analytics, and messaging. Here are some of the advantages of the signified UI of Facebook Business Suite; It can manage posts on both Facebook and Instagram from the same UI The UI comes…

An optimized product page irrespective of the content is always a perennial approach, and when it comes to eCommerce, optimization is of immense importance. Keyword research is an essential aspect to boost web pages in the context of Search engine results pages (SERP). Besides, it is also imperative to help your brand appear on the first page of Google Search results. All this requires an optimized product page that can help in driving traffic effectively.…

WordPress URLs are SEO friendly. Yes, they are. If you get it right, your organic search visibility will elevate massively, especially with low volume and long-tail keywords. WordPress SEO is a perennial factor, and URLs are as good as anything for ranking websites. The URLs range from basic, global updates to strategic updates tied to content and the information architecture of your site. In this post, we will be discussing four such tips to ensure…



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