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What is a SERP? The webpage that is displayed after a user types and confirms his query is regarded as a SERP or Search Engine Results Page. In other words, SERP can be defined as a page that displays results after a user types his query on search engines like Google, etc. The webpage resulting out of a query enlists various sites or results on the basis of their relevance to the searcher’s query. In…
Ever since the evolution of the Internet and websites, Search engine optimization infused in every aspect of a website’s growth. To keep a website healthy in terms of traffic, SEO, or “organic search” plays a vital role in digital marketing plans. How to Optimize Web Pages? Instead of asking how to optimize web pages, you should be asking what is on-page SEO? It refers to the practice of optimizing web pages to boost a website’s…
Orphan pages are a disaster for SEO. An orphan page is a page that does not contain any link and hence can’t be reached by crawlers and users while navigating a website. The orphan page isn’t marked as an ‘Error’ but is displayed as a ‘Notice’ tag. If you are running a site, you should be aware of your orphan pages as well. Below are some cases that might arise for orphan pages, Orphan pages…
Google ads have adhered to the way your business can achieve rare heights and deliver great returns. The PPC (pay-per-click) advertising is one way to boost your business and the most prominent method of PPC advertising is Google Adwords. What are Google Ads? Google Ads formerly known as Google Adwords is an advertising system wherein the advertisers bid on certain keywords for their clickable ads to appear in Google’s search result. The Google ads in…
Targeting keywords, setting up the Metadata, focusing on SEO services and SEO title, internal linking, etc are still some of the vital aspects which help to rank your site better in search engine result pages (SERPs). Keeping the aforementioned factors in mind, your website would have reached in a better manner than ever However, Google is much more advanced now and these steps let alone are not ample for getting a high-quality link. To go…
Influencer marketing is one of the most efficient ways to increase your company’s reach, boost your integrity in the industry, and ascertain yourself as a deliberation leader within your proficiency field. A successful influencer marketing strategy helps you augment brand recognition, build authority, and interact with new audiences. It drives more traffic to a particular site and engages new customers to your products and services with the help of influencer campaigns. There are various benefits of…
As rightly said by Wendy Clark, CEO, DDB Worldwide, “If your plans don’t include mobile, your plans are not finished,” the concept of smartphones has trapped the world and hasn’t even spared the toddlers. People are using mobile phones as much as they can. Calling, checking what time it is and even texting has become a thing of the past now, thanks to the advent of mobile applications. The role and responsibilities of any mobile app advertising…
Search Engine Marketing is said to be one of the best and effective ways of marketing these days. If you want to score big then you’ve got to incorporate SEM in your marketing campaign. you need to know for the fact that each and every business out there have their eyes set on making the best out of online marketing, they can go to any extent to put their business and services on the map.…
About SEO Search Engine Optimization in a website refers to the various strategies and techniques utilized to increase the target audience through high rankings and being visible in search engines’ search results. These are the improvements made without paying for it. It is paramount for the growth of business activity online. About Small Business SEO Small business SEO, also is a form of search optimization, targeting a particular area. Small business SEO is made use…
The world of marketing is becoming more and more innovative and has been facing a lot of advancements as businesses are doing their best to stay ahead of the competition. Its 2020 and we have already seen major breakthroughs in advertising and marketing practices. The bottom line is, things are becoming difficult for newcomers as there are so many options and platforms, to begin with. Some of the most common questions which we as an…
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