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Suppose you have been hired in your dream company as a content manager or content marketer but still finding yourself stuck on the content treadmill? You have been pushing out content weekly, but still, the content doesn’t get the traction it needs. There have been data studies in the past years that narrates a completely different story. A study conducted by Ahrefs in 2017 suggests, 90.63% of all pages in their index get no traffic…
The lynchpin of any successful PPC campaign is keyword research. The better the keywords are, the more likely it is to result in clicks and conversions. Keyword research is both science and art. It is about using the multiple tools at your disposal, but at the same time, it is also about understanding your customers and predicting the terms they are typing in the search bar. PPC advertising services focus on the same. These services…
Content marketing is one of the perennial concepts of online marketing strategy. It is a must-have tool to keep your marketing campaigns organized for maximum efficiency, performance, and productivity. With the help of an editorial calendar, you can think more strategically and plan the content you wish to create in a better way. For building a proper content strategy, it is imperial to invest some time in developing a proper content strategy. Content marketing calendar…
Social media audit is an extremely vital process as it analyzes how well your social media marketing strategy is working. Let us understand the concept deeply. What is a Social Media Audit? Social Media Audit, a part of social media advertising services, is basically a process that conducts a comprehensive analysis of different social media channels to determine what is working, what is not working, and to see the areas of further improvement where the…
If you are on the lookout to develop the right SEO resources for your business, you have indeed come to the right place. Building the right set of SEO resources for the betterment of your company is essential. However, in the current scenario, it is also one of the challenging things. Whether it is a mid, small, or large scale business enterprise, you need to have an unmorphed structure for SEO. When you are a…
One of the perennial aspects of a website is SEO. The advent of the internet has changed the world dramatically. More and more people have pinned their reliance on the internet for almost every day tasks. Online marketing has taken the digital world by storm. If you are into digital marketing or a digital marketer, you must have known how essential SEO is in generating profits for online businesses. SEO in itself is quite vast,…
We all are aware of how beneficial SEO is for a website. It helps a website rank better in search results that eventually helps your business gain more customers. But there are times when SEO doesn’t work. In this era of digitization, companies, industries, or business houses that don’t have a web presence are trailing. SEO is one such media that takes more time and focus than paid media. Below are reasons why SEO fails,…
SEO is a vital aspect if you wish your website to attain higher rankings in search results. An SEO comprises several other things, and one of those things is the keyword. Apart from density, keywords are also one of the eminent factors in positioning a website in search engines.- This is because they define in which search queries a website will appear. Importance of SEO for a website Before going any further, let us discuss…
The Apple App Store and Google Play Store got introduced in 2008. At the time of their introduction, they were merely the tech giants’ marketplace that distributed mobile applications to their customers. We are about to enter 2021 now, and nearly four million apps later, they have transformed themselves into a critical marketplace. App Store Optimization since then has become an integral part of mobile and digital marketing strategies. ASO is one of the highly…
You must have come across terms like Hootsuite and Buffer, especially if you are a business owner and using various social media platforms to market your product or services. Well, if you haven’t heard these terms, then let me brief you. Both Hootsuite and Buffer are social media scheduling tools used widely for scheduling posts on platforms like LinkedIn, Twitter, Facebook, etc. Now let us understand the concept of both these scheduling tools separately. Hootsuite: An Overview As mentioned above, Hootsuite is…
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