When it comes to creating a content marketing strategy for your business you need to be very cautious about it. A flourishing content marketing funnel helps you to connect with your audience and aware of the customer about your services and products to make a sale. In the present highly competitive marketplace, it is crucial to follow a multi-stage content funnel. Due to competition, it is tough to make sales.
Some statistics to understand the importance of content marketing funnel
- According to marketing reports, about 40 percent of digital marketers say content marketing is an essential component of their marketing strategy.
- As per SEMrush, 2019, marketing statistics data 51 percent of companies say that updating the old content is the best-proven strategy.
- Content marketing is used by more than 77 percent of companies to boost their sales rate. Near about 46 percent of the marketing budget is used on content creation.
To connect with your audience, it is the right idea to implement SEO content marketing strategies in your plan. This way you will answer the questions of the audience in the right manner. The appropriate information provided by your content nurtures your connection with your target audience and you start getting leads for your business.
Here in this blog, we are going to discuss the complete content marketing funnel details that you need to add to your strategy to boost sales.
What Is a Content Marketing Funnel?
Well, if you are a content marketing agency then you must be aware of the marketing funnel system. It is a funnel that helps to connect with your audience through a step-by-step process and use content in a systematic flow to converts your visitors into actual customers who buy your products or services. This way you can grab the attention of a lot of audiences globally, and a large number of people get information about your products or services.
As the people go through your content funnel, you notice that only a small number of people will make it through to the end of the funnel.
Stages of the marketing funnel
There are three stages in which the marketing funnel of the content is dividing. Let us have a look:
Discovery – It is first to step in which, you need to know about your target audience. You have to research the marketplace and focus on that particular area to generate leads for you when a lead brand or the product you are selling.
Consideration – This is the stage when people consider your content and services and evaluate it with other service providers in the marketplace. In this stage, a potential lead decides to buy your product or service after comparing all other options in the marketplace.
Purchase or sales stage – It is the time when finally the customer buys the product from your company. In this stage, it is important to give the customer the best of the information they need so that they finally become your customer.
Also, Read – How SEO and Content Writing go hand in hand?
Now it is time to discuss the content marketing funnel in detail:
Discovery or the first stage
It is also called the Top of the Funnel stage. It is the first point of contact with your audience. Here you create content to generate an awareness program. You have to write as much as content to give users the information they are looking for your product.
In this stage, your role is to create informative content that focuses on solving the problems of the visitors. You can use the following type of content to make sure your audience would like to move with you in the next stage of the funnel.
- Ad campaigns
- High-quality landing Pages content
- Video content
Keep one thing in mind, the only goal is to create an impression in front of your audience and not use promotional content.
Consideration or stage of Evaluation
It is also called the Middle of the Funnel stage. Now it is the time when you have to provide the content that provides honest and important evaluations of the alternative access to your prospects. In the present digital world, it is tough to convert your visitors into the audience, and, thus, you need the help of a content marketing agency that can help you in boosting the conversion rate immediately. It is because they are very knowledgeable in making smart content strategies suitable for your business. To help them in their decision using the following type of content:
- Blog Posts (Benefits and Guides)
- White Papers
- Social Media ads
- Ratings and Reviews
Know about their problem and provide solutions in the form of blogs or social media campaign contents. Even you can send them personalized email letters. When you know their problem provide them with genuine solutions to gain their trust.
Purchase or Bottom stage
When you reach this stage, the people linked with you have almost reviewed all the options available next to them. It is time to conduct a few surveys and wait for the sales to begin. To make the sales process more profitable for your business, you can also offer Special Offers to have your prospective customers place an order or buy the services. It is the time when you realize that you have finally won the customer’s heart, and it is the time to purchase. In this stage primarily focus on the
- Special discount related information
- Contests content
- Email content that helps your audience effectively place an order.
In a nutshell, creating high quality and informative content is very crucial for businesses, but at the same time circulating your content is much more important. The various SEO content marketing strategies help you to boost the online presence of your amazing content on different platforms that improve your reach.
With an online marketing agency, you can engage with your spectators at every phase of the content marketing channel and boost the ROI of the business. But you need to understand the importance of using different types of content for different stages to maintain the performance metrics. Moreover, you can connect with a content marketing agency like us and get marketing solutions that suit your business efficiently.