Social media marketing is the key to success in today’s digital world. Since most of the global communications have taken the online world route, brands have seen a massive increase in opting for social networks to expand their reach.
Reaching audiences via social media takes a lot of effort. Writing, designing graphics, and even thinking up captions consume a lot of creative energy when done on a daily basis. To make all these things organized, preparing a social media calendar becomes a necessity. But what exactly is a social media calendar? Let us discuss.
What is a social media calendar?
A social media calendar is nothing but a planning tool that comprises a detailed schedule of all your social media posts. If you are an amateur in creating a social media calendar, try using an Excel sheet or any tool you prefer for listing to-dos or schedules.
Now, when you know what is a social media calendar, next up is how to create it. Below is a four-step process to help you create an organized social media calendar.
Step 1: You should find your audience first
Social media marketing is all about making connections. The first thing you need to focus on is to find the social media channels to target customers. You need to figure out your target customers’ demographics first and then look for the channels where you can find them. Below are some valuable insights you need to consider.
- With the surge in Facebook users over the years, finding audiences via Facebook could be a great idea.
- 33% of users aged 30-49 are on Instagram, along with 59% of internet users between 18 and 29 on the same platform.
- Talking about Twitter, it witnesses 328 million unique visitors every month, and 79% of Twitter are outside the USA.
- YouTube is popular among all age groups. Therefore, you can get a significant amount of audience.
- Pinterest has 150 million active users, and 81% of the 150 million are women.
Choose your audience according to these numbers will help you a lot.
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Step 2: Give a thought to your content!
Once you understand your audience, it is time to plan on your content. Your content should be creative. You need to think about what to post and consider your capability of creating content that you decide.
Content nowadays can be divided into different mediums like blog posts, videos, Instagram stories, tutorials, etc. Or you can even categorize content as per its nature i.e. curated, user-generated, or sponsored.
Step 3: Schedule your post and automate
Scheduling your posts in advance simplifies the monotonous process of posting every day. When your content is ready, the next step is to schedule it before a week or month starts.- This will ease down your efforts of thinking about what to post every single day.
Also, you can put more effort to connect with your potential customers by responding to their queries and developing more content ideas to engage them.
You need to decide on the following things,
- What days of a week you should be targeting
- How often you need to post in a day
- What will be the exact hours you want your post to go live
Understandably, you want your post to display on your audience’s feeds when they go online. Many social media channels have scheduling features, however, if you opt for a platform that doesn’t have a scheduling feature, you can opt for scheduling tools that are easily available in the market.
Step 4: Track the performance of your posts
If you want to keep performing and keep doing better, always humble yourself for improvements. Create a process that allows you to keep a check on what’s working and what’s not. When you are clear on this, you can proceed with creating your next calendar accordingly.
Several social channels provide insights into your social media performance with management and reach. In case you want to see all the numbers in one place, try integrating all your social accounts into an analytics tool. Engagement and reach matter the most while tracking your post-performance.
- Engagement includes which topics of your content your audience likes.
- Reach is about the posting schedule that allows you to reach enough people.
Step 5: Finally, the feedback. Ask your co-workers for the feedback!
When you have double-checked your social media calendar, take it to your colleagues for one last audit before you finalize it to post. When you get an opinion from a group of people they might point out some flaws that might come in handy for you. These flaws could be anything like overusing hashtags, not having a download link, or anything else. After all, more eyes are better than two to fetch out mistakes.
Time to wrap up:
The steps mentioned in this post will help you a lot while creating your social media calendar. Incorporate these steps and get going with your next social media calendar.