The era we are living in is solely dominated by the internet, and with that being said, businesses nowadays are doing the best they can to promote their products and services through digital marketing.

We all can admit to the fact that more than 80% of world population is using internet quite extensively. The reason being, we’ve got unlimited access to the internet and a portable partner just by our side (smartphone).

Nowadays, we use a handful social media platforms just to stay in touch with our friends and family. But, looking at the current scenario, the same can be said for the businesses out there. As it is mentioned above, brands and businesses are using social media platforms to build a reliable relationship with their customers. The reason behind search adoption is that it would be much harder for business leader to talk to the customers in person.

If you are an aspiring digital marketer, adjuster curious individual who like to know more about digital marketing then this might be “the” article for you.

What is digital marketing?

Digital marketing is just usual marketing but it includes mediums like electronic device and internet. Now a days brands are using digital channels such as search engines, social media platforms, emails, and their website to connect with their customers. Digital marketing is often referred to online marketing, internet marketing, or  web marketing. Concisely, any form of marketing that exist only e because of the internet is called digital marketing. Following are some of the aspects that you need to look at while running a digital marketing campaign.

  1. Research
  2. Plan and strategize
  3. Implement
  4. Measure and audit
  5. Optimise

Now that you know what exactly is digital marketing, you must be wondering how you can use it in order to learn about your customers understand them to market your products and services. Well if that’s so, you be happy to know that there are certain tools available that are proven to be quite helpful in the aspects of data collection and analysis.

Also, Read – How Chatbots Can Help in Brand Marketing?

Digital marketing tools are quite essential as there is so much data available about your customers online. Whenever someone visits the internet, they tend to leave a trail all over social media, on search engines, and all across the internet. But if you want to access that data, you need to have the right tools.

Here We Have Enlisted The Top 5 Digital Marketing Tools Which You Can Use In Your Campaign To Understand Your Customers Better:

1.  SurveyMonkey

Digital Marketing Tool

Earlier in this article I said that it would be quite difficult for a business owner to talk their customers face to face, but with this tool it is possible. However, won’t be able to talk to your customers face to face, but you can take a look at their online habits through an online survey. With SurveyMonkey, you can easily craft survey to analyse of customers opinion about your products and your brand as a whole.

SurveyMonkey is proven to be a great tool as it has the capability to help you engage with your customers directly and getting you their feedback. With that data you can make improvements accordingly. In fact, you will gain valuable insights, by which you can make a brand a more recognisable one.

2.  Google Analytics

online marketing tool

If you are looking for whole package, then this might be the tool for you. Whether you believe it or not but Google analytics is the powerhouse tool that can track down the traffic coming to your website without any hassle. Moreover, you can use this tool to analyse the performance of your web pages.

Google insights give your own access to all the user’s insights, like ok how they are interacting with your brand. other than that you can use this tool to check whether your website is responding as it supposed to, and it can tell you which content is attracting the most number of visitors.

3.  Google Trends

digital marketing tool

Google is hands down the best search engine available to us, which means it is also a great platform to see what people are looking for. With the help of Google trends, you can take a look at what people are typing into Google and eventually you’ll end up with all the relevant information based upon their needs.

Google trends is one of those tools that help you to identify and learn about the relevant search terms with your potential customers are using. This tool tells you exactly how popular certain searches are and how their popularity are changed in overtime. Moreover, it lets you see related search terms and topics, which could give you further opportunities to grow.

4.  Hootsuite

web marketing tool

As per a handful of surveys, we found out that nearly one third of the world population is using social media on a regular basis. Like I said earlier, social media is in just a platform that is meant for us, platforms like Facebook, Instagram, YouTube, and so on are being used extensively by businesses all across the globe.

It’s 2020, which means your business should have a social media presence, and if you have one, then it is quite important for you to incorporate a social media listening tool like hu suit into your marketing campaign. Hootsuite is the best tool which you can use to manage all social media networks in one place and track the successions of your brand.

5.  Salesforce

online marketing tool

It has been found that almost 50% of sales personals are using Microsoft Excel or Outlook to store their leads and customer data. However, you should know for the fact that both these platforms are are proven to be quiet informal. With that being said, it is easier for you to lost your important data in these platforms.

In order to dodge such situations, it is highly recommended that you should use Salesforce which is a cloud based system. With this tool, you can easily manage all your customer data in one place. Other than that, you can store contact information along with the notes about interactions with customers.

Richa Sharma

Richa Sharma is the one of the leading business women who has an experience of over 10 years in developing and delivering software solutions in the industry.

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