Tech giant Google has released the latest version of Google Analytics called Google Analytics 4 or GA4. By doing this, Google has replaced the long-standing Universal Analytics (UA) property type. Let us dig down into the details of GA4. Understanding Google Analytics 4 (GA4) Google has described GA4 as the next-generation approach to ‘privacy first’ tracking, x-channel measurement, and AI-based predictive data all at once. It has created a difference in how users are tracked…

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