Ads and videos go parallel for the ad-makers in video marketing services. However, when it comes to viewers ads are perhaps the most annoying thing they see in a video. No one likes mundane video ads. The proof is in the pudding, or in this situation, the case studies.
In a case study conducted by the US Navy for its YouTube advertising campaign, it was reported by Google that people who viewed the ads at least twice were over 15% more likely to think about conscript. Another YouTube case study conducted by Missouri Star Quilt Co proclaimed more than 14,000 eCommerce sales in just six months of running video ads.
Ever since the last year, people have been making predictions for video ads and their future. The rift created by COVID-19 in 2020 also made a huge impact as it changed human lives both personally and professionally. The changing environment for ads blended with other digital stuff has started already. Using machine learning and AI, video ad buys, and even selecting audiences have become somewhat automated. Here, we will be discussing some of the undeniable video SEO service trends that one should look forward to in 2021. So without any further ado, let us start.
The work from home culture is in full flow even in 2021. The way offices are operated now with the work from home style live meetings have become a necessity. Live meetings have helped a lot in the smooth operation of the business. How? By interacting and implementing business strategies at a much lower cost than the offline events.
Therefore, the need for live videos has erupted enormously in COVID times, and with things still looking unsettled, this trend is expected to last for a significant period.
Getting social with videos
IGTV and reels have become the most popular features on Instagram now. Studies have revealed that the videos released on social media platforms like Twitter, Facebook, Instagram, and LinkedIn get the highest viewership along with organic impressions than static posts.
Now, this clearly states the fact that the audience prefers videos as the most likable content on social media. Therefore, it is better to portray your message with emotions. And also, capture all this in a video to interact with the audience over social media.
No more studio ads. Go for the authentic videos
Studio ads are annoying for the viewers. Viewers just wait to skip them whenever they appear on YouTube or any online video streaming service. For the authenticity of the video, the vlog-style video is going to be a booming trend in 2021.
Ads are getting placed natively in the news feeds to look authentic. However, a studio ad will stick out on a consumer’s newsfeed, but a lower production video stands a chance at getting seen just a second or two more.
Also Read – 5 Things You Should Know About SEO In 2021
Another form of video promotion to look forward to in 2021 is Webinar Marketing. With online training and teaching evolving as the new normal, webinar marketing has gained popularity. The marketers and business houses have found a new way to interact and exchange information via webinars.
Many organizations have been offering training on their own to their employees, pitch vendors for business collaborations, and sell their products to a potential customer base online.
Videos for Shopping
YouTube video promotion comprises almost everything including shopping videos. The graph of online shopping reached immaculate heights last year, and we all are aware of the reason. The surge in online shopping has made shopping videos stay in the long run of video advertising.
People have radically shifted to online shopping leaving offline shopping far behind amid pandemics. eCommerce shopping has now evolved with social media platforms, and this drastic change has opened the flood gates for video content. On social media, people can upload product videos so that interested buyers can initiate a purchase by clicking on the video.- This social media platform for product sales has challenged marketers to create the most amusing videos that get the maximum conversions.
DIY or do it yourself video is an economical affair.- This is because you don’t need to carry a professional camera or a film crew to make an interesting and informative video. In video SEO services, DIY videos require just a smartphone with video recording capability to create short videos using catchy music and various visual effects.
YouTube may not have all the video editing features TikTok offers, but you can easily upload and promote your business with DIY videos. These videos engage people of different tastes who enhance the viewership of content.
Time to wrap up: The year 2021 is expected to be influenced by people staying at home. People would be looking to get entertained by social media, and the levels of watching by consumers will be on the upward rise. We hope the video advertising trends mentioned above will pay dividends in 2021.