After witnessing sheer havoc in 2020, we are finally in 2021 with a new hope. As the year changes, change in technological trends is expected, and today we will discuss one booming technological trend, i.e., email marketing design.
Email design trends have always been on the uprise in the past. After every brief period, these trends do change at some point of time. However, to go with the flow, there are tons of email design best practices from the previous year, and that is why we have compiled a list of seven best email marketing design practices for 2021. Read on to know more.
Your 2021 email marketing services should rely on visuals
It doesn’t really matter if your company operates in the Business-to-business or Business-to-consumer sector, your target audience will always find interest in visuals. Visuals are a lot more engaging than the textual stuff. Videos, GIFs, Graphics, Images, Animations, etc. are prime examples of email visuals. One of the best things about visuals is you can repurpose them. By repurposing, you can use the video again by adding it to a different platform for the relevant product.
For example, if you have shot an unboxing video for your product, you can use that video to your product’s page on your site or its listing on marketplaces, or you can upload the video on your company’s YouTube page.
Font type and color
It is imperative to keep your design professional. Therefore, use less than four types of fonts in a single email. You can use one font style for a headline, one for email body copy and if possible, stick to system fonts for a better view.
Talking about font colors, just like the text, restrict to less than four colors to make it look formal. Also, keep the background light, so that the font color can strikeout.
Try to be interactive to engage users
Interactions help you go places. To make yourself strike-out in your subscriber’s inbox and engage with them, you need to create highly interactive emails. You can use elements like hamburger menus, surveys & polls, animated effects, rollover effects and buttons, accordion, carousel, etc.
Interactive email ideas like these will radically improve your engagement chances with the users as they do not leave the email to complete the actions. To create pitch-perfect emails, you only need to have an email template and some basic HTML and CSS skills.
Also, Read – 6 Of The Best Tools For Facebook Advertising
Create a mobile-first design
The 2021 newsletters are going to be more and more dependent on mobile-friendly designs. With the surge in the usage of smartphones, users open more than 50% of emails on mobile devices. This number will be on the uprise in the future as well. Therefore, companies who wish to stay relevant and walk the talk should design their email newsletters with a mobile mindset. Here are some tips you need to consider for mobile-first email design.
- Increase the default text size
- Use call-to-action (CTA) button in the post
- Optimize the image sizes for easy viewing
- Precise subject lines
Personalizing email marketing designs with dynamic content
Dynamic content plays a vital role in internet marketing services. It is one such practice in 2021 that is not going away too soon. Dynamic content aids you in tailoring your email content based on a subscriber’s profile. You can create dynamic content using subscriber’s information like,
- Browsing history
- Purchase made in the past
Content-based on subscribers’ tastes and choices will propel your email marketing design to the fullest.
Linking with the subscribers
You can also look forward to providing links to your social media pages. Doing so can help you grab the attention of users and also expand the visibility of your brand.
Integrate live feeds for social media platforms like Twitter, Instagram, Facebook, etc., as this is all that is trending nowadays. Besides the social media links, you can limit the number of links you provide to 3 or 4. Also, try a forward-to-a-friend link.
Optimize the email marketing design’s footer
Apart from the email design and the email content, the footer also plays a vital role in email design marketing strategy. The people who reach at the bottom of your email are either looking to learn more about you or unsubscribe. More or less, you should emphasize creating a footer as well that briefs the email content. Your footer should include the following,
- Social media links
- Unsubscribe links
- Company Name
- Company address
- Referral links
- Email ratings
- Help and support contact information
- Related links to your blogs
Time to wrap up: Nail these email design practices to procure 2021. Despite being in a literate society, people still judge a book by its cover. Therefore, you should be looking forward to choosing the appropriate email template, personalize your subject lines, conspicuous CTAs placed above the fold, and much more to get your email marketing design game on the right track.