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Suppose you have been hired in your dream company as a content manager or content marketer but still finding yourself stuck on the content treadmill? You have been pushing out content weekly, but still, the content doesn’t get the traction it needs. There have been data studies in the past years that narrates a completely different story. A study conducted by Ahrefs in 2017 suggests, 90.63% of all pages in their index get no traffic…
Your brand can reach immaculate heights only with an effective marketing strategy. The strategy includes tackling creative demands, promotions, channel decisions, budget limits, etc. A content marketing strategy sets the roadmap for brands to attract and engage with their audiences and convert them into leads. But wait a minute! Let us first discuss B2B Marketing. What is B2B Marketing? B2B or Business to Business Marketing focuses on selling products and services to other businesses or…
When it comes to B2B marketers, content marketing is a pivotal cog. Numbers suggest that 88% of B2B marketers use content marketers as part of their marketing strategy. If you are among the 88%, you probably know the drill. However, if you aren’t, then this blog is tailor-made for you. So, if you haven’t started with content marketing, and if you aren’t aware of the techniques, this post is tailor-made for you. There are unnumbered…
Read the Important Content Marketing KPIs to Track Social Shares In order to check how well your content is performing, you need to track down its social shares and engagement. The more the numbers of shares the more will the chances of getting recognized by your audience. Followers and subscribers This is probably the most important KPI you need to keep track of. The number of subscribers and followers helps you determine your brand’s awareness…
When it comes to creating a content marketing strategy for your business you need to be very cautious about it. A flourishing content marketing funnel helps you to connect with your audience and aware of the customer about your services and products to make a sale. In the present highly competitive marketplace, it is crucial to follow a multi-stage content funnel. Due to competition, it is tough to make sales. Some statistics to understand the…
Do you have some great ideas for your new business? Well, if so, then you must have developed a website to toss out the ideas. But before moving ahead with all the strategies that you have in your mind, you have to spend some more time in identifying and researching the marketplace to know your customer’s needs. Fortunately, this is the place where search engine optimization and content marketing shine out. Content marketing and SEO…
Businesses frequently ask how long it takes to optimize search engines. While giving an exact timeframe is difficult, some SEO consultants suggest it could take several months to start seeing results, and those results should continue to grow over time. But businesses need a good SEO strategy that is always on and constantly evolving with the changes in search engine algorithms and end-user search behaviors. SEO is an important component of content marketing; it helps get…
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