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Content marketing strategies are always different when you have to target B2C and B2B customers. B2B content marketing strategy focuses on the ideal customers and explains the pain point of their businesses. To target the B2B customers, your content market strategy should generate engagement and reciprocity. A good content marketing strategy requires excellent content writing services. Businesses can generate quality organic leads and receive superior engagement with an excellent B2B content marketing service. Great content…

In a quest to bring simplicity and centralized control to content management on both Facebook and Instagram, Facebook is all set to launch “Facebook Business Suite.” It would be a mobile app and desktop interface that will amalgamate Facebook and Instagram publishing, analytics, and messaging. Here are some of the advantages of the signified UI of Facebook Business Suite; It can manage posts on both Facebook and Instagram from the same UI The UI comes…

An optimized product page irrespective of the content is always a perennial approach, and when it comes to eCommerce, optimization is of immense importance. Keyword research is an essential aspect to boost web pages in the context of Search engine results pages (SERP). Besides, it is also imperative to help your brand appear on the first page of Google Search results. All this requires an optimized product page that can help in driving traffic effectively.…

WordPress URLs are SEO friendly. Yes, they are. If you get it right, your organic search visibility will elevate massively, especially with low volume and long-tail keywords. WordPress SEO is a perennial factor, and URLs are as good as anything for ranking websites. The URLs range from basic, global updates to strategic updates tied to content and the information architecture of your site. In this post, we will be discussing four such tips to ensure…

Search Engine Optimization is an imperial aspect of the rise of E-commerce websites, especially with the growth of online shopping and trading. With heavy competition in the E-commerce market, one of the standout performers to buy and purchase items online is Shopify. One of the perennial aspects of the success of an E-commerce website depends on a solitary fact, i.e. what percentage of the visitors are landing on your website.- This also decides the conversion…

Would you like to increase sales from your e-commerce store? Several techniques can make the difference when it comes to influencing customers to buy. This article presents the features that every-commerce homepage should have to help boost conversions. THE IMPORTANCE OF AN EFFECTIVE HOMEPAGE While every page of your e-commerce store helps convert visitors into customers, the homepage plays a unique and vital role because it’s the first thing potential buyers see when they come…

Creative social media ideas are the dire need to boost your social media marketing plan. Fetching creative social media ideas is a constant challenge, but you have to be on your toes to reach out for good traffic and leads. Organic traffic is what every website aims for, and this could be possible with the amalgamation of various factors including, SEO and SMO. Top brands over the year have built goodwill only because of their…

If you own a website, you need to have a strong SEO. If your SEO is moving in the right direction, there is no doubt that your website is assured of reaching improbable heights. Besides, you also need to take specific preliminary steps to ensure that the people working on your site can drive quality leads and implement a strategic marketing plan. SEO might be one of the most cost-effective forms of marketing today, therefore,…

Content usually doesn’t get the reckoning which it richly deserves. High-quality content is often considered as one of the lynchpins in elevating your brand or business to a great proportion. Content is something that motivates a writer and pushes him to transform his thoughts into words. Content writing is all about expressing your inner self in a manner that helps others to relate. It is often said that the best marketing doesn’t feel like marketing…

Do you know PPC ad campaigns are a crucial part of the marketing process? If so, then how many hours in a week do you monitor and update your campaign to gain better results. Well, we know that, hopefully, you are paying enough attention to your Google ads account but still are not reaping benefits. Maintaining and updating each ad campaign is tedious and stressful at the same time. It is the time and hard work…



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