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The lynchpin of any successful PPC campaign is keyword research. The better the keywords are, the more likely it is to result in clicks and conversions. Keyword research is both science and art. It is about using the multiple tools at your disposal, but at the same time, it is also about understanding your customers and predicting the terms they are typing in the search bar. PPC advertising services focus on the same. These services…
Pay Per Click is not at all a simple task. Business tends to waste a significant amount of money and time to improve their ROI, but without PPC management services, all is but waste. Stats show that 65% of small to medium-sized businesses (SMBs) are running pay-per-click (PPC) advertising campaigns. These numbers speak loud and clear for the dire need for PPC campaigns for all sized businesses. One of the most common questions that a…
PPC campaigns may not always trigger direct campaign-conversion. But, it may happen that your potential customers came to know about one of your products through your PPC. Key performance indicators better known as KPIs are used widely by almost every industry. This is because it gives an idea of how well something is or isn’t working. You can include KPIs in PPC management to determine how successful your campaigns were. For KPIs to be helpful,…
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