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As rightly said by Wendy Clark, CEO, DDB Worldwide, “If your plans don’t include mobile, your plans are not finished,” the concept of smartphones has trapped the world and hasn’t even spared the toddlers. People are using mobile phones as much as they can. Calling, checking what time it is and even texting has become a thing of the past now, thanks to the advent of mobile applications. The role and responsibilities of any mobile app advertising…
There has been a tremendous increase in the number of mobile users, globally, and mobile marketing has attained enhanced significance in the current scenario of the prevalence of pandemic crisis. The mobile ads have accounted for around 65% of digital revenues globally and growing over the years for app promotion services. But, to make mobile marketing meaningful, some rules need to be followed, and a few are mentioned below: Be Audience Specific To better understand…
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