One of the most annoying metrics of Google Analytics is to fix a website’s high bounce rate. Whether it is an inferior or renowned website, everyone is concerned about the bounce rate. Before going any further, let us understand the concept of bounce rate.
What is Bounce Rate?
Bounce is a term used to analyze the traffic of a selected page. A higher bounce rate means people are not liking the content of your site and eventually leaving the site without spending much time. Below, we have provided a bounce rate grading you need to check out,
- 25% or lower: Something is broken
- 26-40%: Excellent
- 41-55%: Average
- 56-70%: Better than regular but could make sense depending on the website
- 70% or higher: Bad and/or something is broken
Moving ahead, in this post, we will be sharing some of the reasons why your website could have a high bounce rate. So without any further ado, let us start.
Loading of pages is slow
One of the most common reasons for a web page’s higher bounce rate is slow loading pages. A visitor won’t hold back onto your site if the pages are loading slow. The effects of this lead your website into losing recognition and also SEO ranking.
How to fix this issue?
You need to review your page before it gets published. To do this, you can use tools like,
- GTmetrix
- Pingdom
- Google Search Console PageSpeed reports
- Google PageSpeed Insights
- Lighthouse reports
Dull images, styling, and animations
Adding unnecessary or dull images also increases the bounce rate of a site. Well, this is not a mistake that is committed by established businesses, but startups do commit this mistake, especially when they don’t have clear information of sorts.
How to fix this issue?
Always use high-quality images and use them where it is necessary. What this will do is, it will enhance the attractiveness of your webpage and help in driving traffic and make visitors stay on your website for long.
Independent content
Independent content is something that drives traffic enormously, and the reason being, the visitors seeking a simple answer instead of going through the entire write-up. They are always out of time and love to see straightforward answers on the site.
How to fix this issue?
In this case, ensure that your content is enriched with keywords. If it is, the visitor will relate to the post quickly. The content should be powerful enough to hold back your visitors. If they are spending less than a second satisfied in reading, try to provoke them with the associated diary post on your site by filling out some fields. In this manner, you can hold back visitors and reduce the bounce rate.
Misleading Meta descriptions and Title tags
Well, these two things can affect both site speed and rankings. Messing with Meta descriptions and Title tags can affect your website’s bounce rate. The visitors will always look for titles and descriptions before visiting a page. Therefore, you should emphasize checking the titles and description of the search engine pages instead of spending time surfing all the pages.
How to fix this issue?
Modify the meta description and title tag if it can’t summarize your content accurately. You should be reviewing the content in hand before it gets exposed to the virtual world.
An error like- Page Not Found!
Page Not Found error won’t affect your SEO, but you might lose your visitors resulting in a higher bounce rate. A glitch like this is a technical flaw and creates an associate unexceptional high bouncing rate to your page, which can lead to visitors leaving your site quickly.
How to fix this issue?
In this case, you have to correct the issue yourself or get some technical expertise. If the problem persists, Google might drop your page from search result history.
Under optimized or low-quality content
A simple or plain content also tends visitors to leave your site, resulting in a higher bounce rate. Always focus on the quality of your content and blend it with the required keywords. There could be a possibility that your content is strong but isn’t optimized for online reading.
How to fix this issue?
Writing content online is absolutely different from writing offline publications. Use impressive words to make the content catchy, or you can consider hiring a freelance copywriter or content strategist who can help you in revamping ideas into powerful content that converts.
Also read: All You Need To Know About B2B Content Marketing
Time to wind up
First of all, there is no need to panic if your website is on the wrong side of the bounce rate. A higher bounce rate isn’t the end of the world. Yes, they are one of the parameters to measure the adversity and performance of your website, and if it gets higher, you can look for techniques to improve. In this post, we have discussed some of the most common reasons for a website’s higher bounce rate and given the solutions as well. If your website is dealing with high bounce due to the aforementioned concerns in featured snippets, then you do have the explanation with you.
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