Want to boost your customer engagement rate through social media? If yes, then you have to stay on top of the Social media marketing game tasks. From creating content to getting results, you need to keep an eye on all the activities. Well, it is quite tough to execute all these activities for all the platforms every day. But, thankfully, there are various tools that you can add in your online marketing strategy and reap benefits. The social media tools help you in several ways and thus organize your workflows, and save your time.

Why social media for business?
In the present competitive marketplace, if you want to reach the right audience to enhance the sales rate of business, then social media is a great solution. The main reason you need social media tools is that it is tough to reach a wider audience, and these tools make your business stand out in its field. To make the business grow, it is important to have a dynamic presence on all major social platforms. These days it is the best way to interact with your audience and became a necessity for any business that wants to customer engagement rate and the sales rate in new ways.
Here in this blog, we are going to deep dive into the top 10 social media marketing tools that every digital marketing team uses to drive more sales.

Social Pilot

When it comes to scheduling the posts on social media, it is one of the best tools. Social Pilot helps you to schedule various postings as per your target audience. You can even choose the Premium version of this tool and enjoy all the prime features that make it professional. Social Pilot is an easy to use tool that all the media marketers can use for scheduling purposes. You can use it for all the social platforms by making use of the calendar. The premium version of the tool automatically schedule content and helps in boosting the engagement rate.

Promo Republic

When it comes to complete social media management, then the promo republic is the best tool. Social media marketers use this tool to post various content on several platforms. It offers you a variety of plans. It depends on your needs either, you are looking for a Solo plan for your personal needs or else you want it for your company. The advanced plan offered is mostly used by businesses to automate their social media publishing and scheduling. In addition to this Promo, the republic offers you smart posting using AI technology.

Promo Republic


If you are looking for a tool that is free to use and offers abundant features, then Later is one specially designed for your social media needs. The user-friendly and easy to use scheduling tool is used by digital marketers to boost the marketing reach of businesses. The tool can be used on your mobile device as its app offers all the features to manage your SM accounts. With its app, you can schedule your posts continuously via using trending hashtags and reach your audience at the right time. Using “Later” you can save your few dollars and spend them on your SMM agency.

Also, Read – 5 Actionable Strategies for Social Media Branding

Social Searcher

It is often difficult to check the performance of your social media posts and content. Well, with the Social Searcher tool, you can analyze your performance. The tool is just like a search engine where you can check the results of your posts. With this tool, your SM team can check the performance of your brand on various web and SM platforms. The tool is available in basic, standard, and professional three versions depending upon your requirement, you can choose the one that suits your SM marketing needs.

Social Searcher 

Want to plan posts to make public at your favored time in the future? If yes, then choose a Hootsuite tool plan and post to a broad variety of social accounts. You can plan posts and other types of social doings with this tool. If you choose the free plan of the tool, then you can only post 30 posts across three social profiles. To make the best use of this tool, use the pro plan in which you can plan unlimited scheduling crossways 10 social profiles. In case you are working on various projects simultaneously, then choose the business plan and enjoy all the unlimited features effortlessly.


Buffer is one of the well-renowned tools that are used by most of SMM agencies. With the free version of this tool, you can schedule a few free posts, but for limitless scheduling paid version is needed. This tool can be used by a beginner to target audiences on various Social Media. You can edit your posts later to make them more customized for your audience.


Without any doubt, it is one of the best social media scheduling tools that support visual content. Along with planning the post as per your time preference, it offers you with various editing options that make your content more engaging. The additional features offered by this tool make it the best SM scheduling tool for all types of businesses. The tool is available at affordable rates.

Sprout Social

If you are a digital marketer, then you must have heard about this all-in-one tool for social media. It makes posting and scheduling of the content on a variety of networks easy. You can use this tool for teamwork, and everyone can contribute their work to make the post more appealing. The Marketing teams can create their social media calendars more engaging with sprout Social.


Now posting and reposting of the content in hectic work schedules is easy. You can schedule as much as content you want to post on across a range of platforms, including Twitter, Facebook, and LinkedIn. MeetEdgar makes reposting hassle-free and makes sure that your post reaches the right audience. In case your content is not visible to the maximum audience, then Edgar robotically re-shares your content and makes it more visible to people and diverse audiences, without any additional work.


If you are mainly targeting twitter for your business, then Commun.it is the best option in social media tools. It offers both business and professional versions; it is your choice to choose the one that suits your needs. The easy to use tool allows team conversations and makes the task of posting content effortlessly.

Wrapping it up

Overall, choosing a tool for your business is not an easy task. There are several SMM tools available in the marketplace. It is better to research the marketplace and choose the one that suits your needs. Moreover, in this blog, we have tried to help you in the searching process. You can go through this write-up, and choose the tool as per your particular requirement. In case you want to grow your business, then you can also connect with a reliable SMM agency and discuss your business goals accordingly.

Akansha Pandey

She loves to write about what she has learned in all these years in the industry. She thinks that knowledge should be shared with everyone.

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