PPC advertising


PPC campaigns may not always trigger direct campaign-conversion. But, it may happen that your potential customers came to know about one of your products through your PPC. Key performance indicators better known as KPIs are used widely by almost every industry. This is because it gives an idea of how well something is or isn’t working. You can include KPIs in PPC management to determine how successful your campaigns were. For KPIs to be helpful,…

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