As rightly said by Wendy Clark, CEO, DDB Worldwide, “If your plans don’t include mobile, your plans are not finished,” the concept of smartphones has trapped the world and hasn’t even spared the toddlers.  People are using mobile phones as much as they can. Calling, checking what time it is and even texting has become a thing of the past now, thanks to the advent of mobile applications. The role and responsibilities of any mobile app advertising…