Alphabet’s Google has allowed Local Services Ads bidding via the local service platform beginning from 8th October 2020. However, only selected advertisers and contractors will get access to the auction during the beta period. Google spokesperson said, “After seeing success with auction-based pricing within our professional services vertical[s] for Local Services ads, we are excited to bring auction-based pricing as a beta to select markets for Local Services advertisers. We believe this model will help bring…