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Email marketing has been around for a long time. It’s practical, cost-efficient, and overall, it’s still one of the most commonly used means of communication to reach out to your customers. One of an email marketer’s goals is to get the recipient to take action on the email. So, you mustn’t neglect your Call-To-Action (CTA) buttons. If done correctly, your Call-To-Action can be powerful enough to increase conversion rates and drive traffic to your website.…
“Email marketing is the original 1 to 1 channel” Email marketing is an essential part of any business, especially for marketers. Social media evolved in popularity; many marketers began to question the value of it. Such ideas quickly declined as marketers noticed the return on investment of Email remains to be the greatest amongst all marketing channels. Email marketing is a kind of direct marketing that incorporates businesses and companies sending promotional messages through an…
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