The online food delivery industry is highly competitive. With so many apps and platforms, one needs extraordinary strategies to be in the game. Talabat, the largest food delivery platform in the Middle East, was no exception. It had the vision of becoming a global brand with huge user engagement. Here is how BrandBurp’s expertise brought this vision to life.
Talabat was already a household name in its local markets. The problem was it could not go international. The platform also had the task of penetrating a saturated market full of similar competitors offering similar services. Challenges involved making its app more visible and more downloadable for users, and then creating customer loyalty.
This can only come by a digital marketing strategy from Talabat. There is an enhancement of app store rankings and user engagement through social media, not to mention refinement in the entire user experience.
Every brand, in our opinion, can shine. Talabat was targeted at its major pain areas. Our technical expertise combined with creative solutions was prepared in a bespoke approach.
App visibility is the first key driver for downloads. Hence, our initial activity was optimizing Talabat’s presence in app stores. In doing so, we did a keyword analysis, competitive research, and metadata optimization that would make Talabat rank higher in the search results for relevant keywords. We also designed an app that looks appealing with visuals and descriptions that are very appealing to the target users.
An intuitive interface is what can increase or decrease user retention. Here, we joined forces with Talabat to co-design some of the components of their mobile application and its web version. It is all about the smooth flow of navigation, reduced loading times, and generally more eye-catching designs. Changes ensured the ease of users in placing their orders.
Social media is the pulse of digital engagement. Based on the target, BrandBurp developed content for Instagram, Facebook, and Twitter to reach the audience for Talabat. The campaigns focused on offering offers that had user testimonials and engaging content with the audience. Now, it was not only concerning new engagement but increasing it for the existing users as well.
Winning industry awards and honors is the surest ticket to raising credibility. We identified the most prestigious awards that would well suit Talabat and came up with persuasive applications, making these awards recognize Talabat as an industry leader.
We take a devoted customer as a community. With the work that we did for Talabat, we helped to create a space where the user would feel respected. It was achieved using forums, surveys, and loyalty programs. They became many reasons for the repeated visits of the users.
No two brands are the same, neither are their challenges. For Talabat, we had a customized marketing plan.
A well-thought-out PR strategy would help increase brand visibility. We designed and issued press releases about the success stories and achievements of Talabat. The media picked them up and blew them out to their respective audiences.
Any marketing campaign depends on data for its success. In the case of Talabat, we tracked user behavior and engagement through analytics. This was crucial in ascertaining the trends, the most popular features, and the areas that needed improvement.
These collaborations highlighted Talabat’s offerings, including special discounts and several restaurants. Influencers posted about the order experience using content rich in engagement, such as video reviews, Instagram stories, and giveaways. Therefore, this campaign established credibility with followers and rode in on the wave of new users to the app.
For every campaign, there will be some kind of challenge that needs to be met. Market saturation was the biggest problem that Talabat faced. Several users had already been inclined toward food delivery services other than Talabat. We addressed this by differentiating the services offered by Talabat through unique offerings, discounts, and user-centric policies.
We also encountered another challenge when it came to the various user preferences all over the world. Our research team conducted thorough research so that the campaigns are designed to meet the cultures and diverse demographics.
One of the factors that aided in the growth of Talabat was customer feedback. We, at BrandBurp, helped Talabat create a feedback loop where users could express their opinions.
We have been gathering information on preferences and pain points from app reviews, surveys, and social media responses. Such reviews indicate the difficulty of the navigation system since it is less intuitive which caused redesigns in several apps. Users asked also for delivery faster which brought focus on the delivery area in Talabat’s operational strategy.
By fulfilling some of the customer suggestions, Talabat proves that it is committed to making its users satisfied, thus leading to increased loyalty and trust.
Retention of customers is as important as getting new customers. For Talabat, loyalty programs turned the game.
We introduced reward points for frequent users, wherein discounts, free deliveries, and exclusive deals were being offered. Bonus rewards with seasonal campaigns like Ramadan specials created a lot of appeal amongst the audience.
These programs encouraged repeat orders and gave value to the users. A customer felt appreciated, which ultimately led to higher retention rates and increased order frequency.
Recognition requires consistency in branding. For Talabat, uniformity in visual aspects, messaging, and tone across all platforms reinforced its identity.
Taglines and ad copy were written in ways that could relate to the values that Talabat espouses: convenience and reliability. All these together built up trust and easily made the brand recognizable, even within competitive spaces.
The results of the efforts of Talabat were remarkable as it was downloaded in 5 million users’ apps in such a short period. Rankings also saw the improvement of many rankings of food delivery store apps to position themselves at top-surfed food delivery sites.
Talabat gained millions of followers across social networks instantly. Their engagement rates hit sky-high; users were joining campaigns while sharing their experiences about the companies. The brand received industry-related recognition and several awards, and these also proved that indeed the food delivery hub was the front-runner in the scene.
Customer feedback reflected a higher degree of satisfaction concerning design and functionality. Users reported the platform as easier to navigate, hence the order completed increased significantly. Customer loyalty programs and community development paid off by bringing the brand closer to its users.
It would also prove, as the story of Talabat did, that digital marketing has to be multifaceted. Just one strategy doesn’t make any company successful but a few efforts that come together working in harmony with one another and the puzzle, from ASO to community engagement.
Another area where power lies is through the engagement of users. Through listening to the users, even through social media or reviews of the app, change is crucial. And Talabat’s story reminds us that a user-centric approach would be the most important factor toward long-term growth.
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