Writing SEO content includes several things, and one of those things is the title tag. A title has the power to provoke the reader to click on your link and read your writeup. But to make them click your link, it is necessary to have compelling title tags, and we will be discussing the same further in this comprehension. But before going ahead, it is essential to understand the concept of title tags.
What is a Title Tag?
A title tag is basically a spot in the HTML where you define what will be shown in these places. In Google Search or any other search, the title shows up at the top of the browser.
If you are a WordPress user and have an SEO plugin, you can even skip the HTML and add the title tag to your page by filling in the field labeled ‘Title.’
Now, when you have understood the concept of title tags, let us dive into some of the essential aspects the SEO professionals and SEO experts follow while creating titles.
Opt for writing unique titles for every page
When every page on your website has its own significance, then there should be different unique titles for every page to make them more compelling. Therefore, you should be ensuring customizing title tags on every page of your website.
Your title tags should be signifying the search engines what exactly the page is all about. Also, with a clear and concise title tag, the visitors will get a clear idea of what each page on your website contains.
Make Title tags keyword-friendly
Titles are used to tell people and search engines what your page or website is all about. Well, it’s a good time to include some keywords as well to boost your website’s ranking.
The only thing you have to take care of is how relevant the keywords are to your site. Avoid using keyword phrases that are only one or two words. Instead, go for at least three to four-word expressions that are easy to rank in the search results.
Titles should be short and appealing
You should be clear on one thing, i.e. titles are a brief and concise description that summarizes the body of your writeup. Therefore, they should be short and grasping. The search engines don’t have much area to display a title, and the amount of space depends on factors like font type and how many capital letters.
There is no specific number to share how many characters should be apt for titles. However, SEO Moz and many SEO experts suggest that the title tag cutoffs occur at 57-58 characters. Therefore, it is best to stay in between the characters. At the same time, you should keep in mind that the title shouldn’t be too short because it can affect your rankings.
Make a case for what’s on the page.
You should be keeping in mind to make a (brief) case to make a title in such a manner that it differentiates what makes your web page so great. -This can be done by adding an adjective in front of the descriptive keyword or adding a description behind it.
In the case of writing a blog post or an article, a fair title tag often looks like a good headline. Therefore you can use the headline you have already penned.
Titles should be created knowing your audience
Understanding your audience or potential customers and their mindset is an essential aspect while creating a title tag. Keyword intent is more of an art than a science, and sometimes, it’s only common sense.
Consider an example here, if a man is searching for a specific food product, let’s say, a burger, he will more likely click on a listing that has the name of burger in the headline of SERP. The rest who are doing more conventional and informational queries will opt for some other headline that looks interesting and promises to answer a specific question.
To Brand or Not to Brand
One of the most common questions that potential SEO clients put up is whether to include the brand in the title or not? The answer to this question depends on various factors.
In the first case, if your brand is a well-recognized one and entices the customers to trust the listing, you should be including your brand name in the title tag.
In the second case, if your brand is not well known, then whether you include the brand name or not doesn’t really matter. 
Time to wrap up
More than being informative and well-versed, you need to be smart while creating title tags. When you are building a site, it’s recommended to create separate title-tags for each page before you move ahead to writing content. Consider the tips mentioned above to understand the game of title tags and create catchy title tags easily.
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