The whole concept of Chatbots has been around us for a while now, and recently it is being used quite extensively in a brand marketing agency, advertising, and small business branding. Whether you believe it or not, but big brands like Starbucks, Zomato, and Amazon already using Chatbots to streamline their customer service rainbows grandparents and the personalized whole concept of customer experience.
In a handful of surveys, we found out that Chatbots have already changed the way marketers think about reaching and engaging with their customers. It is expected that by the year 2021, more than 50% of companies and brands will spend a crazy amount on the integration of Chatbots in their mobile apps. Other than that, customers are also reported to be finding Chatbots of great help. In fact, almost 45% of millennials say that they chat with Chatbots on a daily basis.
What is a Chatbot?
A Chatbot is a computer program that imitates human conversations- written, spoken, or even both. The point is; Chatbots is a technology that can conduct a conversation with people without them knowing they are not speaking with a real person.
Artificial intelligence is the real MVP behind the concept of Chatbots. AI can easily apply identified patterns to solve similar problems and queries with ease. AI-powered Chatbots can perform tasks, manage information, and solve problems without any human intervention.
Now that you know what exactly is an AI Chatbot, it’s time for us to dig into some benefits that you can get by incorporating Chatbots in your marketing and customer experience strategy.
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The Benefits of Chatbots
- AI Chatbots provide better customer service and when powered with live chat software, it can take your customer satisfaction rate to a whole another level.
- With the help of Chatbots, your business can operate 24/7, which is something a customer wants in the first place.
- Chatbots can help you save money as they can reduce customer support cost by up to 30%.
- This technology can also be used to keep your customers engaged, even after day purchased something from your website. Chatbots can also at personality to your company’s brand and create a more personalized experience for the customer.
According to world leaders in marketing, about 80% of consumer interactions will be handled without a human agent by the end of 2020. As a marketer, it is your responsibility to keep up with the trend. As customer expectations are rising rapidly, successful implementation of Chatbots in your customer experience strategy will definitely help your brand grow.
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The Impact of Chatbots in Marketing
- Social Media Presence
Did you know that Facebook Messenger has Chatbots running inside of it? Yes, you read it right. Facebook is known to be for the first companies to use this technology for the betterment of their customer experience. In fact, Chatbots are being loved by Facebook users as they can get their query resolved in a matter of seconds.
Chatbots are the kind of technology that gets smarter with time. The more conversation they make, the smarter they’ll get. That how this technology and AI work. The best part is you don’t have to hire people and pay them just to communicate with your users.
- Brand Loyalty
If you want your brand to grow, then you’ll have to gain loyal customers. These days, the only way to get loyal customers is to meet their needs. In order to do that, you will have to customize the experience as per their likings and provide them with the most relevant information.
With the help of Chatbots, every single conversation can be personalized to every customer by providing them with a greeting of their name. You can also add recommendations to the customer’s likings.
All these practices will make your customer feel like you are treating them personally, which will turn them into loyal customers.
- Content Marketing
Are you looking for a technology that could add more value to your content strategy? If yes, then look no further because Chatbots is here to help you out. Chatbots can provide you with the information they get from the customer which means you will have access to all the relevant information which you can add in yours.
As a matter of fact, you can use this technology to cut down cost and time of researching for your customers. All you have to do is go to the information Chatbot has stored. The bottom line is, Chatbots can easily help you improve your content strategy by implementing relevant information in your customer experience services. For better results, you can always use them to provide CTAs and other clickable content that can lead to more traffic on your website.
In The End
With all the facts we have stated, one thing has been made clear, that Chatbots will definitely change our perspective towards business and marketing in particular. The world has seen a major change in marketing when powered with Chatbots for customer support. If you want to score big with your brand, then using Chatbots is highly recommended because that’s what people want these days. So, if you haven’t incorporated it into your strategy, then this might be the best time for you to do it.
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